January 26, Issue #410

SEO Short Cheat Sheets

By Max OnFire (c) 2012

iOnline Insight: SEO is Dead

Pay Per Click Versus SEO

SEO: Terms and Definitions

Video Search Optimization Tips

1. Keyword Basics:

The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs.

Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively.

Google Keyword Tool - google for "KeywordToolExternal."

Note: The fastest results are seen in targeting a larger number of lower level competitive terms.

2. Create Great URLS:

There are many steps that go into creating great URLs. Starting from the beginning, you should pick a domain name that is short, memorable and includes your most important keyword phrase. While hyphens are acceptable, more than two begins to get excessive and spam-like.

For your individual page names, also include a relevant keyword, so that each URL looks something like your-main-keyword.com /targeted-page-keyword.html.

When possible, avoid using session IDs and other dynamic page variables that add a lot of unnecessary junk to your page URLs.

Note: If you already have a site that prevents you from adjusting the page structure to accommodate keywords in your URLs, then consider buying additional domains (building mini sites) to support various segments within your niche. These additional mini sites will drive traffic to your main domain.

3. Find Long Tail Keywords:

Long tail keywords often are the secret to great search engine rankings. Long tail keywords include at least three words, and when you find ones related to your niche you will be facing much less competition. Additionally, the traffic you see as a result will be much more effectively targeted, ensuring you see better results.

Note: Adding longer tail keywords into your URL will help as well (see #2). Do a quick search and you will see most "experts" agree that the buyers are found with the Long Tail Terms. Boost your earnings through driving more of the right type of traffic ... buyers!

4. Use Latent Semantic Indexing:

Latent Semantic Indexing, or LSI, is the process of including related keywords and phrases to your main phrases in order to boost your site's value in the search engines. So if your site is about coffeemakers, you can include other related words, ranging from coffee makers to iced coffee and organic coffee and on down the list to help boost your rankings. This will also keep your site from being spammy because you won't just be reusing the same keywords over and over again.

Note: The more content you have on your site about the general topic, the better your site will do for the specifics within that niche. That's how a site becomes an authority on a topic.

5. Get Smart with Internal Links:

Many websites don't properly use their internal links to their own advantage. However, it's an easy way to help each of your pages gain a higher and more targeted ranking in the search engines. Be sure to include each page's main targeted keyword or phrase in internal links pointing to it, and always be sure to reference your other pages with links within your site's content when appropriate.

Example: You sell a type of Coffee maker. Make sure that anyplace that keyword is found on your site that it is linked to the specific product profile page. This helps the individual profile page rank higher in the search engines.

6. Dive into PPC:

Whereas other SEO strategies take time to work, pay-per-click advertising is a great way to see instantaneous results. Start running a campaign for your website, backed up with all of the keyword research you have already done. Begin small, as costs can quickly get out of hand if you don't know what you're doing. Experiment with different ads, different bidding strategies and different targeted keywords until you start to see consistent results, then pick up the pace and run larger campaigns.

Note: One sure way to confirm that the keywords you're targeting with your SEO efforts will drive the right type of traffic is to pay to get them their first. If they don't buy then target a different keyword phrase.

7. Optimize your Images:

Always include an ALT tag for your images that describes what the image is - with targeted keywords and phrases. This ensures that people who can't see images see something, but this also helps you get found in image based searches. Additionally, try naming your images with a keyword in the filename, as in, targetedkeyphrase1.jpg.

About The Author
If you found this content interesting, visit my website for much more - and have a look at this amazing home-based business opportunity - OnFireMatrix. Join with me and I'll help you tremendously: maxonfire.cjb.net

Max OnFire, IT professional, computer programmer and web-developer. SEO specialist from Sydney Australia. Involved in online marketing with OnFireMatrix and other affiliate programs. Website: maxonfire.cjb.net

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