You might think that being the author of your web content means that you’re the one calling the shots. You think you’re the one deciding what your message is going to be. You think you’re the one who’s going to determine what your online reputation is.
However, you’re only half-right!
That’s because your content writing strategy has a voice of its own. No matter how good your intentions might be when you hit the “publish” button, if you don’t have the right content writing strategy in place, it’s going to wind up telling your readers these 4 not-so-nice things about you:
1. You’re Lazy
Would you order a pizza from a restaurant that used canned sauce and frozen vegetables, instead of a homemade sauce and fresh vegetable toppings — simply because they didn’t feel like making things from scratch?
Then why do you think people will do business with your company when it’s obvious that you’re cutting corners?
If your content is full of spelling errors and grammar mistakes, it’s telling readers that you’re too lazy to proofread. And if you’re too lazy to do something as important as look over your sales copy or your guest post before it gets published, what else are you too lazy to do? Your readers won’t be able to help but wonder where you’re going to cut corners with them — and that’s certainly not going to encourage them to spend their hard-earned money with you!
2. You Don’t Know What You’re Talking About
You may think that your content is just fine because there’s nothing factually incorrect in it. However, there’s a big difference between being “factually correct” and being considered an “expert source of information.” The former doesn’t guarantee the latter!
Maybe your problem is that your content is light on facts to begin with. If you’re overstating the obvious and throwing in fluff instead of legitimate facts, your readers will never think of you as an expert. They’ll either think you don’t know your stuff or that you’re lazy. Having readers wonder, which is the case, is no better than them asking you when the last time you beat your wife was. There’s no good answer for either question!
If you’ve got solid facts, your problem could be in the way they’re presented. Listing a bunch of facts doesn’t mean you’re an expert. It simply means that you know how to cut and paste statistics. Until you can incorporate those facts into your content in a way that’s interesting and easy to understand, you’re never going to be seen as an expert.
3. You Don’t Take Your Readers Seriously
The first two items on this list are enough to make your readers hit the “back” button. But if your content gives off this impression, you’ll wind up with readers who are downright angry — and will remember how you made them feel.
How do you know if you’re making this mistake?
If you’ve got sales copy that offers more hype than substance, it’s a clear sign that you don’t take your readers seriously. After all, you wouldn’t be spouting off promises that are too good to be true or rattling off ridiculous features if you didn’t think people would believe them. And if you think people are going to believe them, you obviously think they’re stupid.
Guess what — people don’t do business with companies that think they’re stupid!
Instead, they go out and find companies that offer similar products and services. They appreciate sales copy that appreciates them — by offering legitimate features and benefits that aren’t swallowed up by hype. Then, those readers are going to show appreciation by whipping out their credit cards.
4. You Don’t Care About First Impressions
Even after Google Panda tore this strategy to shreds (and even after Google Penguin stuck a final nail in the coffin), there are still website owners out there who believe that spinning and blasting articles to every directory under the sun is the easiest way to get a ton of links.
However, the search engines don’t appreciate this — and neither do your readers!
Search engine penalties aside, using this technique tells your readers that you don’t think first impressions are all that important. Like it or not, though, the impression you make on a reader will affect the way they think about you forever.
You may think of those spun-and-blasted articles as nothing more than link fodder. But have you thought about what your readers think? What if this article is the first time someone sees a piece of your content? Are they going to read your spun gobbledygook and realize that it’s nothing more than a quick way to get some links?
Instead, they’re going to think that your article is a representation of the real you. They’re going to think that you can’t construct a coherent sentence. They’re going to think that you don’t have a clue what you’re talking about. They’re going to think you must be crazy to let something like this be published under your name, with your link at the bottom. And, the next time they see your name or your link, they’re going to run from it like it has The Plague.
In the words of Joe DiMaggio, “There is always some kid who may be seeing me for the first or last time. I owe him my best.” If you don’t apply Joltin’ Joe’s words to your content writing strategy, you’re going to wind up with one heck of a reputation — and not a good one!
The content writing services you get from Premier Content Source will never say anything bad about you. That’s because Nicole Beckett and her team of
professional journalists know how to make your business a leading authority!