Google+ may not seem like a marketing essential for many business owners, but avoiding this new and quickly growing social network could impact your online visibility. Let’s take a look at some of the features and benefits of Google+ participation:
Priority Search Result Ranking
In January, Google announced that they would be making search more personal and relevant with social search results to create Search plus Your World. These search results give prominent rankings to other Google+ users, providing a valuable SERP ranking above competitors and other high-ranking websites. By using Google+, you enable your business to gain tremendous SERP visibility and ranking, as well as creating strong connections with relevant networks. This can help better target the right audience and create stronger conversion rates.
The new Google Hangout feature currently allows up to 10 people to participate in a video chat that allows users to engage more actively in discussions, and even opens up opportunities to lead classes, focus groups, presentations and meetings online. That alone gives any business a tremendous online advantage to put a face to their business and connect on a more personal level with customers and affiliates. In short, the Hangout feature allows opportunity to present your business as an industry authority, regardless of your industry focus.
Your Customers are on Google+
Google has reported over 170 million users currently utilizing Google+ for social networking and search. That is a lot of potential customers you’re not reaching if you avoid a Google+ page. Taking advantage of as many free networking opportunities as possible gives your business maximum exposure and gives potential and current customers a variety of options to connect with your business. Connections create lasting customers, so making this effort is essential to business longevity and continued conversions.
It’s Easy to Set Up a Google+ Page
Timing a Google+ Page set up, we clocked in under five minutes. In just five minutes, you can have a stronger online presence and a greater networking opportunity. Taking those extra five minutes to set up a page gives your business an advantage over competitors not using Google+. Make sure your business is ahead of the curve to guarantee better ranking in search.
Just as you would not want someone else pretending to be you online, your business should avoid the risk of someone else pretending to be your brand. Setting up an established online presence guarantees that your business and brand reputation are protected from impostors. Create a strong brand presence, and increase customer and affiliate interaction to give your brand an upper hand in reputation management.
Article by Danica Jones. Quantus Creative has a Social Media department always working to stay ahead of the game. If you have questions about Google+ and Google+ Pages for Businesses, call Quantus Creative at 918-794-2758 and let’s chat about how we can get your business online and involved! You can also find Quantus Creative online at: http://www.quantuscreative.com.