Let me show you How to Get Top Listings for every page of your site and Rank #1 for all of your Keywords in the Search Engines
- Guaranteed.
Did you believe this? If your like me you've probably seen a million pages and emails like this that claim they can work miracles
for you in all the search engines. They claim everything from having inside information or special relationships with Google and
all the search engines.
The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee that you'll
ever be listed. So beware of big claims and unethical SEO firms as there are many out there.
So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly
confusing you. CONTENT - yes that's right... content is still king... the more you try to fool search engines the more damage
you'll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by
every unethical SEO/SEM firm and spammer out there. So don't fall prey to the hype and false claims.
Here's the big Search Engine Secret
Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out... if
anyone tries to tell you different or convince you otherwise - put away your check book and run. Yes, there are other things you
can do to help your rankings using the 3 items above and a few more.
How to Improve Your Chances in the Search Engines Rankings:
• • • Know your top keywords.. Use Yahoo's
Keyword Tool or Google's Sandbox to find what users
are actually typing into the search engines to find sites like yours. Once you have all your top keywords - don't lose them... you
will use these over and over and over again.
• • • Use your top keywords in the content of your pages, in your page titles and in your metaa-tag descriptions. I don't mean to
use pages that are filled with nothing but keywords - use them in Real Sentences. Pages that are nothing but keywords will hurt
you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or
banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they
make sense in real sentences.
• • • Don't over use keywords or try to use too many on one single page. Having your main keyword in the title, the description and
a couple times in the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of
that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions
on every page. Make sure yours are different.
• • • Get as many high value links as possible. Best way to determine High Value links is to install the
Google Toolbar and use Google's Page Rank to determine link value. You can also use
our PR Tool. The higher the rank the better. You may have to pay for
links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or
their toolbar. The more High Value links you have, the better your Search Engine Popularity will be.
• • • Install Link Exchange Software... but be selective about the link exchanges you approve.
• • • Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry.
This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being
found than a site with only 10 pages.
• • • Use Google XML Site Maps or find a company that
will create one for you.
• • • Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100
or so links, break the site map into separate pages.
• • • Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text
contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.
• • • Check for broken links and correct HTML.
• • • If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider
crawls dynamic pages. It helps to keep the parameters short and the number of them few. Don't use "&id=" as a parameter in your
URLs, since Google does not include these pages.
• • • Keep the links on a given page to a reasonable number (fewer than 100).
• • • Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled.
Make sure it's current for your site so that you don't accidentally block the spiders from content you want included.
• • • Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will
search the web for new sites. Directories will not seek you out and you will have to tell them about your new site manually.
• • • Revisit your keywords on a regular basis. There are a 1000 way to search for the same thing, search patterns change from
time to time. You'll want to keep up with those changes.
• • • Submit your site to the search engines, if it has never been submitted or you are not listed in that particular engine.
Most search engines still have a free submit for the "Natural Listings", yet they may not be easy to find. You can find Google's
ADD URL at: http://www.google.com/addurl/?continue=/addurl
• • • Submit your site to Directories including Yahoo! and DMOZ. DMOZ is the Open Directory
Project and is used to power thousands of other sites and directories - Inclusion in this directory gets you links in 1000's of
other sites. DMOZ is also the directory Google uses (http://directory.google.com).
What Not To Do
-- Don't Use hidden text or links.
-- Don't Use doorway or gateway pages.
-- Don't Use pages that redirect users to other places.
-- Don't use any type of cloaking technology - no matter how great it sounds. It might work for a short time - but you will get
caught.
-- Don't use Flash content for important information. Flash is an application that is completely invisible to most search engines.
Flash is good for animations and other page elements - not for an entire site unless you also have an html version.
-- Don't Use misleading or overly repeated words.
-- Don't Use Bait & Switch tactics... they don't work.
-- Don't Use Duplicate sites or pages.
-- Stay away from Free For All or Link Farm schemes because these will only hurt you.
There are many things that affect your rankings other than just the content on your pages, so DON'T obsess about being Number 1
- you may never get there no matter what you do. Your time is better spent operating your business in areas you have more control
over.
Following the above guidelines will get you the best results your site can achieve. That's not to say that there is not more you
can do - but these are the main items that will affect your rankings in the SERP's (Search Engine Result Pages). The internet is
a huge place and technology changes all the time - so do the search engines - a site that is Number 1 today might be #1001
tomorrow.
You can try to do all this yourself or you can hire a company that specializes in SEO/SEM (Search Engine Optimization & Search
Engine Marketing), however beware, there are many that will separate you from your money quickly and leave you with little to no
results. We suggest you take some advice from Google concerning
selecting an SEO firm for your company.
Above all else - remember this - There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on
television or radio. So spend prudently and select your Marketing firm wisely!
About The Author
Robert Boilard is a professional developer, marketing strategist and one of the principals' at i4Market, LLC. Since 1993 Robert
has been producing successful websites and marketing campaigns for companies from the 2 person office to the Fortune 500's.
Visit us today! http://www.i4market.com
