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Find Powerful Keyword Phrases in Five Easy Steps!
By Chet Childers (c) 2005

You may not realize it, but in the next few minutes you are
going to learn one of the three most important steps to a
successful pay-per-click campaign. That is, how do we find
powerful keyword phrases in five easy steps? And the best of
all, these steps are absolutely free!

As a start, you should focus on finding keyword phrases versus
individual keywords. An individual keyword is usually too
general in target and carries a higher bid price. For example,
just think if you chose the keyword "toys" and how many types of
toys might come up in the search results. We could have girl
toys, boy toys, adult toys, child toys, youth toys, adolescent
toys, pool toys, etc. If you were marketing toys for boys six to
nine years old and bid on the keyword "toys" you would probably
spend an excessive amount and get a number of click-throughs
from individuals that are not in your target market.

So, how many keyword phrases do you need? Your goal should be a
minimum of twenty keyword phrases with a target of seventy-five
to one hundred. By the time you apply the matching options
offered by the pay-per-click search engine, you should have more
than enough keyword phrases.

Where do you find the phrases? Keyword phrases can come from a
number of sources. As a first step, take a look at your website
and start listing possible keyword phrases. Think about your
Unique Selling Proposition for your product or service and add
to your list of keyword phrases.

Who are your competitors? Go to your search engine of choice and
do a quick search with your initial list of possible keyword
phrases. Scan the search results and select several web sites.
Read the text on the selected web sites and add keyword phrases
to your list. If you would like to get detailed in your search,
review the Meta tags for the title, description and keywords.
The simple way to do this is place your cursor in the web site
page, click the right mouse button and select "View Source."

Now, add more keyword phrases to your list.

Some of the best sources for keyword search phrases are the
suggestion tools provided by the pay-per-click search engines.
Two of the most popular are the Overture Keyword Selector Tool
(http://inventory.overture.com/) and the Google Adwords Keyword
Tool (http://adwords.google.com/select/keywordsandbox).

Go to the Overture Keyword Selector Tool
(http://inventory.overture.com/) and enter your keyword or
keyword phrase in the search box. The tool will display for
the past month: your keyword phrase, the number of searches,
other keyword phrases containing your keyword phrase and the
number of searches for the other keyword phrases. You should be
able to add a number of keyword phrases to your list that
perhaps you haven't thought of plus you get one other key piece
of information.

You will learn the popularity of the keyword search phrases. If
the number of searches is in the thousands then you have a large
market opportunity for your product or service offering.
Unfortunately, if it is a low number of searches you may want to
reconsider your market potential. However, a pay-per-click
campaign could be a quick market research project. There is no
reason why low search volume phrases cannot produce a high
click-through and conversion rate opportunity in a small,
targeted market. Isn't that what people refer to as a niche
market?

Now again, add more keyword phrases to your list.

Check out the Google Adwords Keyword Tool
(http://adwords.google.com/select/keywordsandbox). This tool
works differently from the Overture tool. Enter your keyword
search phrase in the search box, select your language and country
and review the two results. The first result is every keyword
search phrase containing your keyword search phrase. The second
result is similar keywords to your keyword search phrase. Once
again, you will probably see some keyword phrases that you
haven't thought about. Unfortunately, search volumes are not
provided but, look at the number of possible additions to your
keyword phrase list.

Again, add more keyword phrases to your list.

There is one additional keyword tool you might want to consider.
This free tool is Good Keywords (http://www.goodkeywords.com/)
which can be downloaded at www.goodkeywords.com
(http://www.goodkeywords.com/). This tool retrieves its results
from the Overture search engine so you will get the same
information as the Overture Keyword Selector Tool. However, it
does provide features and functions which make it easier to cut
and paste results to other documents such as Microsoft Word or
Excel. Once the keyword phrases and search volumes are loaded
in an Excel spreadsheet, it is very easy to sort, group and
manipulate your keyword phrase possibilities.

By now you should easily have one hundred plus keyword phrases
to select from. In fact, you may have several hundred or even
more than one thousand. Also, there are several other things you
may want to consider such as synonyms to your keywords, typical
misspellings and seasonal variations of your keyword phrases.

The task of finding, selecting and targeting keyword phrases is
a significant key to success in pay-per-click marketing. Apply
these ideas and tasks and you will be on your way to
pay-per-click campaign success.

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Chet Childers is a successful Internet marketer utilizing the
power and quick response of pay-per-click marketing to increase
website visibility and profitability. Click ThePayPerClickMarketer.com
(http://www.thepayperclickmarketer.com/) and enroll in our e-course,
"Discover Tips and Secrets for Pay-Per-Click Marketing Success,"
or visit www.ChetChilders.com (http://www.chetchilders.com/).
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