Earn a Residual Income with Your Website!



Buy Results, Not Promises - Your Intial Deposit Matched to $100


Add Your URL
Member Login
Buy a Top 10 Listing
Find Your Site Rank
Enhance Your Listing
Schedule Site Recrawl
Multi-Featured Toolbar


New internet directory of professionally reviewed web sites providing both frëe and paid site submission.

Website Builder - 10 Day Free Test Drive - 30 Plus Features!
WebSite Builder

Thousands of Inexpensive Templates To Choose From!
Website Templates

Professional Search Engine Submission and Optimization- Try it F-R-E-E for 90 Days!


Subscribe to SiteProNews, the Net's foremost Webmaster ezine, or SEO-News. Just enter your email address in the field below and use the Subscribe button.

  HTML Format Only


    October 20, Issue #90

The Good and the Bad
of SEO - From Google's Mouth!

By Rob Sullivan

  I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.

In this article I highlight some of the points made during the call so you know what Google thinks.

Create and Send Printed Postcard Campaigns Online in Minutes!

You know it's bad when you take time from your holidays to come into work to attend a conference call. But that's what I did a few weeks ago. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that I'd been pretty sure about, but wanted to hear it right from the horse's mouth.

The call lasted less than an hour, but in that time I found that there were many things I believed that were indeed true. So let's start with the most obvious:

Is Pagerank Still Important?

The short answer is yes - PageRank has always been important to Google. Naturally they couldn't go into detail, but it is as I suspected. Google still uses the algorithm to help determine rankings. Where it falls in the algo mix, though, is up for speculation. My feeling however is that they've simply moved where the PageRank value is applied in the grand scheme of things. If you want to know what I think, be sure to read this article.

Are Dynamic URLs Bad?

Google says that a dynamic URL with 2 parameters "should" get indexed. When we pressed a bit on the issue we also found that URLs themselves don't contribute too much to the overall ranking algorithms. In other words, a page named Page1.asp will likely perform as well as Keyword.asp.

The whole variable thing shouldn't come as a surprise. It is true that Google will indeed index dynamic URLs and I've seen sites with as many as 4 variables get indexed. The difference however is that in almost all cases I've seen the static URLs outrank the dynamic URLs especially in highly competitive or even moderately competitive keyword spaces.

A Flat Rate PPC Engine - Top Placement and $10 of Fr'ee Clicks

Is URL Rewriting OK in Google's Eyes?

Again, the answer is yes, provided the URLs aren't too long. While the length of the URL isn't necessarily an issue, if they get extremely long they can cause problems.

In my experience, long rewritten URLs perform just fine. The important thing is the content on the page.

That was a common theme throughout the call - content is king. Sure optimized meta tags, effective interlinking and externalizing JavaScript all help, but in the end if the content isn't there, the site won't do well.

Do You Need to Use the Google Sitemap Tool?

If your site is already getting crawled effectively by Google, you do not need to use the Google sitemap submission tool.

The sitemap submission tool was created by Google to provide a way for sites which normally do not get crawled effectively to now become indexed by Google.

My feeling here is that if you MUST use the Google sitemap to get your site indexed, then you have some serious architectural issues to solve.

In other words, just because your pages get indexed via the sitemap doesn't mean they will rank. In fact, I'd bet you that they won't rank because of those technical issues I mentioned above.

Score a Touchdown With the FR-E-E GoEMerchant Reseller Program!

Here I'd recommend getting a free tool like Xenu and spider your site yourself. If Xenu has problems, then you can almost be assured of Googlebot crawling problems. The nice thing with Xenu is that it can help you find those problems, such as broken links, so that you can fix them.

Once your site becomes fully crawlable by Xenu I can almost guarantee you that it will be crawlable and indexable by the major search engine spiders.

Does Clean Code Make That Much of a Difference?

Again, the answer is yes. By externalizing any code you can and cleaning up things like tables, you can greatly improve your site.

First, externalizing JavaScript and CSS helps reduce code bloat which makes the visible text more important. Your keyword density goes up which makes the page more authoritative.

Similarly, minimizing the use of tables also helps reduce the HTML to text ratio, making the text that much more important.

Guaranteed Top 10 Exposure on 70+ Search Engines
Your Keywords - No Bidding - No Pay-Per-Click!

More Than 120 Million Searches per Month

Starting at $12/Keyword Term or Less, PLUS
Sign Up Today and Receive FR-E-E Bonus Software

Also, as a tip, your visible text should appear as close to the top of your HTML code as possible. Sometimes this is difficult, however, as elements like top and left navigation appear first in the HTML. If this is the case, consider using CSS to reposition the text and those elements appropriately.

Do Keywords in the Domain Name Harm or Help You?

The short answer is neither. However, too many keywords in a domain can set off flags for review. In other words blue-widgets.com won't hurt you but discount-and-cheap-blue-and-red-widgets.com will likely raise flags and trigger a review.

Page naming follows similar rules - while you can use keywords as page names, it doesn't necessarily help (as I mentioned above). Further, long names can cause reviews which will delay indexing.

How Many Links Should You Have on Your Sitemap?

Google recommends 100 links per page.

While I've seen pages with more links get indexed, it appears that it takes much longer. In other words, the first 100 links will get indexed right away, however, it can take a few more months for Google to identify and follow any links greater than 100.

If your site is larger than 100 pages (as many are today), consider splitting up your sitemap into multiple pages which interlink with each other, or create a directory structure within your sitemap. This way you can have multiple sitemaps that are logically organized and will allow for complete indexing of your site.

Can Googlebot Follow Links in Flash or JavaScript?

While Googlebot can identify links in JavaScript, it cannot follow those links. Nor can it follow links in Flash.

Therefore, I recommend having your links elsewhere on the page. It is OK to have links in flash or JavaScript, but you need to account for the crawlers not finding them. Therefore, the use of a sitemap can help get those links found and crawled.

As alternatives, I know there are menus which use JavaScript and CSS to output a very similar looking navigation system to what you commonly see with JavaScript navigation yet use static hyperlinks which crawlers can follow. Therefore, do a little research and you should be able to find a spiderable alternative to whatever type of navigation your site currently has.

Overall, while I didn't learn anything earth shattering, it was good to get validation "from the horse's mouth" so to speak.

I guess it just goes to show that there is enough information out there on the forums and blogs. The problem is determining which information is valid and which isn't. But that, I'm afraid, usually comes with time and experience.

About The Author
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com.

Printer Friendly Version of this Article

Recent Articles of Interest
Oct. 13, 2005 - Get A Top 10 Ranking Without Paying A Cent,   by Glenn Murray

Oct. 14, 2005 - Simple Changes That Explode Your Response Rate,   by Alli Ross

Oct. 17, 2005 - A Look at Local Search,   by Jim Hedger

Oct. 19, 2005 - Analyzing the New Yahoo! RSS Report for Marketers,   by Rok Hrastnik

Need Content for Your Website - GoArticles.com has 74,000+ Articles
Add a RSS feed or Java-script feed in seconds.
Have an Opinion on Today's Article?
Let's Hear From You. Post Your Comments in the SEO-News Forums
Sign Up for FR-E-E and Participate
Recommended Webmaster EBooks, Tools & Services
Free Search Engine Tools
Submit your site monthly to 200+ global search engines and use '12' top Website optimization tools. Try it Free for 90 Days.

Google Ranking Secrets Revealed! Boost Your Google Ranking, Get More Orders, And Make More Money!

Build Your Traffïc with ABCSearch! Get $100 of F-R-E-E qualified Visitors. Get the traffïc you want while increasing your ROI. Sign-up today and we'll match any initial deposit up to $100. Geo-targeting, full reporting and results with one button clïck!

Article Announcer Boost Your Search Engine Rankings and Link Popularity by submitting your articles to all the top online article directories and announcement lists.

Humans Learn Better by Watching.
Come watch my friend Jim Daniels build a web business from the ground up. Innovative, new "View it and Do it" Software lets you build your business right along with this 10-year web business expert. Simple, fun, amazingly effective.

  Jayde Online, Inc. Copyright 2005, All Rights Reserved.     
Jayde Online Network: ExactSeek | SiteProNews | Blog-Search | Best-SearchEngine | GoArticles | MetaWebSearch | FreeWebSubmission