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10 Easier Ways Than SEO To Get Web Site Traffic
By Joe McVoy (c) 2006

Everyone wants "organic" or "free" traffic, but it's a full
time job to try to keep on top of the search engines
changing rules. Instead, if you build a good content-rich
site and do the things on this list, you'll get traffic and
help your ranking at the same time.

1. Use Pay-Per-Click (PPC) - Get traffic in an hour with
PPC. Google and Overture (now Yahoo). Don't bother with
others until you make these two work. The key to this is
to know your visitor value, bid on hundreds of key words
and phrases and split test your ads and track each key
word, phrase or ad separately.

2. Distribute Your Content - write articles of value to
your target market. Distribute that content for other
webmasters to use on their sites as long as they keep the
link back to you in a "resource box" at the end of each
article. Distribute your articles through article
directories, ezines, and distribution services. The key to
make this work is valuable content.

3. Submit Press Releases - submit electronic press releases
frequently with news of interest to the media and your
target market. Since press releases are news, if they get
picked up, it will be quickly and you may get hundreds of
links back to your site this way. Key to make this work:
write 300 - 500 word releases, include a link back to you,
and have them written and distributed by experts who know
how to optimize each release for key words (not typical PR
firms).

4. Set Up a Blog with RSS - to be effective, blogs must
have frequently updated content. Base yours on information
helpful to your customers, not sales pitches. Don't do it
unless you can commit some ongoing time to it. Seth Godin
says the keys to a successful blog are: Candor, Urgency,
Timeliness, Pithiness (short & to the point), and
Controversy. The key to making this work is to make it
interesting to your visitors, submit to blog directories,
ping the search engines when you post and distribute your
content with RSS.

5. Get One-Way Incoming Links - All the previous tips will
create incoming, one-way links but you can also buy links
from other sites from text link brokers. Don't do
reciprocal linking, it's dead. Make sure you get links
from pages with a Google Page Rank higher than "0". A site
Google rates as "0" may be because they are penalizing it
for some reason. If you link to it, you'll get penalized
too.

The key to making this work:  Make sure links have your key
words in the anchor text and make sure they are text, not
graphical links.  Make sure they are from other relevant
sites, not link farms or FFA (Free for All) sites. The
ideal is links from relevant pages without many other links.

6. Give Other Sites Your Testimonial - let them publish it
on their web site as long as they link back to you. This
can get you a one-way link from a site that would otherwise
not give it to you. The key to make this work: keep it
short and to the point.

7. Email Promotions - Advertise in Ezines, place ads in
someone else's email newsletters that reach your target
market. The key to make this work: track everything
carefully

8. Joint Ventures - Get promoted to your JV partner's
customer database by your JV partner. John Reese sold over
$1 Million of his information product in 24 hours
exclusively by using joint venture promotions from his
partners sending his offer to their customer lists. He
paid his partners commissions on sales. The key to make
this work: know your visitor value and have a tested and
proven sales page that converts well BEFORE you contact JV
prospects.

9. Get Affiliates - If selling a product, offer a
commission to affiliates to sell for you. Each affiliate's
link to your sales letter conversion page will bring you
traffic and a better search engine rank too. The key to
making this work is to make it financially attractive to
your affiliates and give them everything they need to
promote your product or service. Make it brain dead easy
for them to do.

10. Buy Other Web Sites - Find web sites that already rank
high on your keywords and verify their traffic with the
site owner and independent tools. Make sure you get
ownership of the domain - you can let them still use their
content elsewhere. Check deleteddomains.com to see what
domains you can register for a few dollars that their
owners have let expire. The key to making this work: Check
Google page rank, Alexa rank and the number of back links
for any site before you buy a web site.

One marketer I know challenged some SEO experts to see who
could get ranked highest on a given term in 24 hours. He
won, the techies did a lot of slick things, but the
marketer just bought the site that was already # 1.
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Joe McVoy is a marketing consultant who has had experience
starting up & growing businesses.  He founded 2 companies
selling to Wal-Mart, Target and other retailers, a mail
order company and an Internet marketing business.  He helps
clients with traditional marketing, direct marketing,
on-line marketing and has a free newsletter & resources at:
http://www.profitablemarketingsystems.com
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