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Hidden Ways to Get Into Google
By Kim Roach (c) 2006

Everyone is concerned about their Google rankings. An algorithm
change or an update can often leave many a webmaster in tears.

However, I often like to sneak in through the back door. So
today I'm going to reveal to you some of my Google secrets,
because Google's Lab is much larger than you think.

Google Video (http://video.google.com)

Google Video allows you to have your very own tv show on one of
the largest search engines on the internet. This is a form of
multimedia that is certainly gaining popularity online. Right
now Google Video is in a growth stage and it's one of the perfect
times to get in and be one of the first to brand yourself in a
particular market. Videos are also a great selling point if you
have a product that can be demonstrated. With Google Video, you
can have your very own infomercial indexed in the search engines.
Of course, you'll want to provide some great content too. To
check out this new technology, go to http://video.google.com

Google Base (http://base.google.com/)

Google Base was launched in November of 2005. Google base
describes itself as "a place where you can add all types of
information that we'll host and make searchable online". Now,
if that isn't a webmaster's dream, I don't know what is.

Your item could be almost anything: your products, research
papers, articles, press releases, etc. You can describe all of
your items so that you can zone in on your targeted visitor.

Anyone with a Google account can use this service, so why not
give it a try. Google base is the perfect way to get an
additional audience for your content. To find out more about
Google Base, visit http://base.google.com/base/about.html

Google Local/Maps (http://local.google.com/)

Getting your products into Google Local can put your items in
front of some serious buyers. People often go to Google Local
looking for a specific item or service in a particular geographic
area. So, if you own a small business, Google Local is the
perfect opportunity to increase your reach without spending lots
of advertising dollars.

Froogle (http://froogle.google.com/)

Froogle offers searchers a directory of products by category, a
searchable index of online products, and the ability to narrow
searches by price range. By putting your products into Froogle,
you can get some very targeted, qualified traffic to your
website.

So, how do you get into Froogle? Well, Google has already been
actively searching the web for online product catalogs. For many
online merchants, there's a good chance that Froogle already has
some of your products listed.

However, one of the best ways to get into the Froogle directory
is by providing them with a data feed (http://www.google.com/
support/froogle/bin/topic.py?topic=543that lists your products,
descriptions, pricing, and URLs. This allows you to fully
optimize your listings.

To get the most out of Froogle, you'll want to make your product
description clear and enticing. Create titles that not only have
targeted keywords, but also encourage the visitor to
click-through to your site.

Once they are at your site, it is important to upsell and
cross-sell. Otherwise you will be throwing potential profits
down the drain. Make the most out of every Froogle referral by
capturing their name and email address.

Now, onto a section of Google that you certainly won't want to
miss out on.

Google Blog Search (http://blogsearch.google.com/)

This is one of the best ways to get some additional listings in
Google. If you have a website, why not start a blog. By starting
a blog, you can tap into a variety of blog search engines,
including Google Blog search. This area of marketing is largely
untapped, so it is the perfect time to get your particular niche
grounded in these specialty search engines.

To get your blog listed you simply need to ping an updating
service such as Weblogs.com (http://www.weblogs.com/). It's as
simple as that. If you are using Wordpress, you can set it up to
where your blog pings the major services every time you make a
post.

You can even have multiple listings in the Google Blog Search
because they list specific posts as well as entire blogs.

Google News (http://news.google.com/)

Want to get your article and even your picture into Google News?
Well, it's really not that hard. The first step is to go to
www.americanchronicle.com, scroll down to the very bottom of the
page and click on the link that says "submit work"
(http://www.americanchronicle.com/notices/submit_work.asp). From
there you can sign up to be a contributor.

If accepted as a contributor, you will then be able to submit
articles along with your picture. Many of their articles are
syndicated on Google News and will be available to the millions
of searchers who go to Google News each and every day.

If you are looking to get your press release into Google News,
that is simple as well. All you have to do is submit your press
release to PRLeap.com (http://www.prleap.com/). Using these
techniques, you can get into Google News 100% free, while many
other webmasters are paying to do so.

Now that you know about the many faces of Google, you will be
able to use many of these tactics to your advantage. You see,
there are so many people who just don't put in the extra effort
required to get exceptional results. Luckily for you, this puts
you at a great advantage over many of the webmasters online
today.
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Kim Roach, the Hip Marketing Gal, has many more free traffic
tips to unveil. To Learn Exactly how to attract tons of
targeted, qualified web site traffic
(http://www.unleashthetraffic.com/traffic.html) to your site,
visit: http://www.unleashthetraffic.com/traffic.html
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