If you know how to use Squidoo to
achieve improved search engine rank of your web pages, then
you have a tool at your disposal that can be just as powerful
as using traditional search engine optimization, if not more so.
One important facet of your Squidoo lens is that it could be
listed on Google, or any of the other search engines, for your
major keywords, and you should not lose sight of any promotional
techniques that provide you with free exposure on search
engines. If you Blink your Squidoo lens, you can win every way.
Not just with Blinklist, but you can have it listed on just
about every social networking site you can think of, Technorati
and Deli.cio.us included. Also Furl, Craigslist, Stumbleupon and
any of the many others out there.
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For those not totally aware of what Squidoo is, I don't intend
to go into the ethos of the site right here, other than to state
that it can be used as a promotional tool as well as a being a
virtual website. Your lens can also be given a Google PageRank.
You can use your Squidoo lens in place of a minisite in order to
promote yourself and your product, and improve your search engine
listing. You can use it as a showcase for your products, your
blogs or even your websites, and draw traffic to it and hence to
those other online ventures you are involved in.
In order to use Squidoo as a promotional tool for your main
website you have to know a lot about the topic of your site. It
is not a tool to use to sell an affiliate product, for example,
unless you are an authority on that product. However, if you
have written a book on a certain aspect of SEO, and want to
advertise it, then Squidoo is ideal for that. The reason is that
you can give in order to earn. Hence, Squidoo is great for me,
because I can provide visitors to my lens with useful
information on SEO, while at the same time advertising my SEO
site that offers my product. I then get visitors and a link from
Squidoo, both of which are great for my search engine rank, and
also listing position.
It might be possible just to advertise the product directly,
but I prefer to provide information. That allows your visitors
to become confident that know what you are talking about, and
are not just a 'fly by night' that is trying to sell a product
that you know nothing about. The objective of Squidoo is to
provide useful information on topics to others interested in
that topic. If they go to Squidoo and click on a category, they
should be able to find all the info they are looking for.
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They don't want outright adverts, but if they find that you are
providing good information, then they might want to visit your
website. You give them the link to do so, and then they get more
information. Part of that might be the offer to purchase your
product that will possibly solve their problem. However, neither
you nor they know that it will, so you provide them with a
guarantee that if it doesn't work for them, they get their money
back. You have used Squidoo to persuade them that you know what
you are talking about, that led them to your site and more
information, and then to your product. They buy it, try it, and
if it works fine. If not, they get refunded. In my book that is
the proper way to conduct business, and you can use Squidoo to
help you with that.
You can also optimize your lens for maximum search engine
listing position, since your Squidoo lens should be based upon a
single keyword or keyphrase to enable you to get a good listing.
You can SEO a lens just as you can do a web page, and with the
same effect. Free organic traffic from your listing position.
To achieve all that, sign up for Squidoo, follow their
instructions and get your first lens up and running, and then
use it to promote your regular website and improve its ranking.
You must also make sure that your customers have an out if it
doesn't work for them. Squidoo provide lots of help in designing
your first lens, but if you already have website then you should
find it easy. Optimize your lens for the search engines and you
are all set.
By combining your web page, lens and blog optimization, and
cross-promoting each in an intelligent way, it is difficult to
see how you could fail to get high search engine listings and
improved search engine rank using Squidoo and SEO.
About The Author
If you need more information on how to use Squidoo for improved search engine rank, here is a
lens that does what I am suggesting you do. Check it out, and then sign up for Squidoo yourself from the same page. Copy what I do
and you can hardly fail. The free info on the page is important, especially
http://www.improved-search-engine-rank.com and might be all that you are
looking for.
