Times have changed. Just a couple short years ago, about 60% to 70% of your website ranking
success depended on links. Now up to 85% of your page's search engine rank on Google relates
to how it is linked. More specifically, the quality and number of inbound links.
Google looks at everything from the "authority level" of the linked sites to their "PageRank"
and even the IP class they use (Internet Protocol designation.) While we don't have hours to
get into every little detail, I have provided three simple surefire ways to get hundreds of top
rate inbound links to any page on your site you wish. And this is the absolute fastest way to
get on top of Google and stay there for the long haul. So, here we go...
Google SEO Linking Strategy One: Hire a Blog Reviewer.
Hiring a professional blogger can be a quick way to getting the links you want. Here's how it
works... You are basically hiring a blog reviewer to chat up your Website. You set the tone of
what is said and even give them acceptable working parameters to meet, such as the blog's traffic
rating, type of blog and overall popularity.
You can hire independent people from services like eLance.com, Guru.com or RentaCoder.com or
you can use a service that specializes in blog reviewers for hire, like
PayPerPost.com. Personally, I like PayPerPost because
it's their specialty and this is their "posties" livlihood, so they tend to do a great job.
It's extremely reliable and great for social networking but considerably slower and ultimately
more expensive than the following methods if your goal is simply link building.
Google SEO Linking Strategy Two: Write Articles on Your Website's Topic.
Providing useful article content to readers of newsletters and article directories is one of
the fastest and most reliable ways to get high quality inbound links. But even more important
to some is that if you share your expertise the right way, you will likely become a recognized
expert in your field in no time.
People have filled entire books on the subject of article marketing so let me just hit the
highlights here. This will be enough to get you started and help your name become trusted by
both publishers and readers alike. Just remember these six simple guidelines...
1.) The article has to accomplish two things. First, it has to be 100% legitimate and
not contain any inflated facts or sales pitches. And second it absolutely must present real
value to the reader and the publisher. Don't ever write an article just for your own sake. A
solely self serving article will be immediately transparent to the publisher and to most readers.
Most people understand you want something in return for sharing your knowledge and are very
happy to oblige a mutually beneficial arrangement, such as a great article for a link back in
your bio.
2.) Obey the rules of where you are submitting your work. This is extremely important!
Don't waste an editor or publisher's time. Be sure to select the best, and most descriptive
category possible for your submission.
3.) You can (and in my opinion, should) write in a casual, conversational style but be
careful to spell check the article and review it for clarity before submitting it. Once you
have written something, especially something with your name attached to it, it will be a
representation of you.
4.) Make the article the appropriate length for what you have to say. Don't drone on
or cut it too short. Most article directories have guidelines about how long they like to see
submissions. The same goes for newsletters. If you can't find this info for the directory you
like, sticking between 500 and 1,000 words is usually a safe bet and usually up to 1,250 is
OK. If you have more to say, consider splitting it into multiple articles that deal with one
specific topic each.
5.) Be brief in your bio section. If your article is well written and contains similar
words to the keywords you want to be found for, 350 characters (or about 40 words) should be
more than enough to tell a little about yourself, your services with one or two relevant
keywords properly placed. Just be sure to use those keywords as anchor text when linking to
the page that covers that keyword's topic on your site. Many directories will let you have
two links in the bio section and all allow at least one.
6.) And I saved the big one for last. Provide unique content to each article directory.
Nobody wants to post duplicate content so carefully reword at least one third of the article
so it is unique. This will help both the publisher and the quality of your resulting inbound
links.
Big Tip: Writing dozens or even hundreds of article variations to eliminate duplicate
content can take a great deal of time. Then manually submitting them to hundreds of directories
takes even longer. A nice solution is using an article distribution service that allows you
to enter slight variations to specific sections of your article and then combines them in
unique ways to provide unique content for the search engines and readers. I am NOT talking
about a system that creates robotic substitutions based on replacing similar words from a
thesaurus. That produces junk. I'm talking about a system that allows you to submit your own
text with alternate sentences or even whole paragraphs. This works amazingly well and can
easily create over one thousand article variations based on about twenty extra minutes of your
time when you submit your article. And of course, write as many variations of your bio as you
can too.
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One system that does a great job is available at
SubmitYourArticle.com. They even review
the article to ensure it is a good candidate for publication, which gives you advice
from a professional editor for free. They do it to help protect their own reputation
as well but the benefits to you are immeasurable.
Google SEO Linking Strategy Three: Use a Three Way Linking System.
Google has discounted the use of straight reciprocal links to the point that many people
feel they are not worth the time and effort to obtain. I still use them sparingly, but I
avoid reciprocal linking systems like the plague. Google hates them and they are so easy
to detect that you might as well put a banner on your site saying "Hey Google, I use a
link farm!"
Three way linking, however, is another story. Reciprocal linking is very easy to detect,
but 3 way links are altogether different. It works like this... Site 1 links to Site 2
and then Site 2 links to Site 3. And finally Site 3 links to Site 1, or even to another
site in the chain. In short; every link is a true and verifiable one way inbound link.
If you are part of a group of similar sites, this is well worth doing. But if you need to
build links quickly or don't have the time to set this up yourself, you can use a service
like 3 Way Linker . It's the ideal "set it and
forget it" option and gives you full control over important aspects of linking.
About The Author
Mike Small is an SEO specialist who founded and manages the SEO blog, SEOpartner.com .
With hundreds of relevant postings SEO Partner focuses on the areas most important to obtaining top search engine
ranking, such as link building.
