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How to Dominate Google Rankings; Easy as 1, 2, 3!
By Scott Jason (c) 2008

Search engine optimization has changed a lot over the
years. What worked a few short years ago can get your site
banned from Google today.

Actually, let me rephrase that... Search engine
optimization tricks have changed a lot over the years. But
in truth, good solid SEO practices have remained stable and
work better today than in years past. Why better? Because
so many others keep trying to win with tricks that Google
hates. This leaves you to reap the rewards of methods that
Google loves!

The most important thing to realize is that Google, and
other popular search engines place 90% and MORE of their
ranking preferences on content and links. Keywords are
still important, but only in the content of your pages; not
in META tags like the old days.

It's that simple. And just as simple is how to accomplish
that top ranking...

1.) First you need to find the best keywords and place them
just right in your page's content.

2.) Next you need to find, get and manage great inbound
links.

3.) Last, you need to closely monitor your progress (and
your competition!)

Goal 1: Find the Best Keywords

Let's use Google's own keyword database to see what search
terms are best to target. Go to
https://adwords.google.com/select/KeywordToolExternal and
enter any keyword or keyword phrase you think your future
customers are looking for. Now get ready for a LOT of great
results!

INSIDER TIP; Use specific and "long tail" keyword phrases
whenever possible. One of my clients is in national floral
delivery. Here's a real example of how my business partner
and I put that business at number one ,on Google with the
perfect keywords...

The client had been paying per click for the term "flowers"
and barely breaking even after spending tens of thousands
of dollars per month in PPC costs. We not only gave him
much better targetd keywords for his pay per click
campaign, at one tenth the cost, but also made jim number
one for his new primary keyword using the methods described
later in this article. Before we go too deep however, let's
look at the new keywords and the logic used to get there...

Instead of just the word "flowers", which has 233,000,000
competing pages on Google, we looked at what he really
wanted to attract visits for. Although there are lots of
possibilities, we will stick with just one example that
saves him about $35,000 per month in PPC expenses and gives
him another $100,000 per month in profit. We first
evaluated "send flowers", which has 1/10th the number of
competing pages. Then we asked him to try "think like
people speak" (I.E./ I'm "sending flowers" to my mom.) As
it turns out, a lot more people are searching for "sending
flowers" than are searching "send flowers" and "sending
flowers" has less than 1% of the competing web pages as the
search term he started with, "flowers". Now that's
impressive!

Use this method of keyword determination (get exact and use
longer keyord phrases when appropriate) and you have will
have an instant advantage over about 99% of your
competitors.

Once you have your keywords selected, take the top three or
four and list them in order for best to second best and so
on.

Goal 2: Develop the Best Possible Content

Content is King! The ability to create search engine
friendly web content, optimized for real people, is the key
to your success. Modern search engines (especially Google)
can read a page just like any person would thanks to
natural text algorithms. Now Google can tell in nanoseconds
if your web pages were pages for real people or just to get
better ranking. With the following tip, you can easily do
both!

Step A.) Call a good friend and tell him or her what you
want to tell your web visitors. Then immediately write it
down as close as you can remember it. If you can record the
conversation, it's even better.

Step B.) Now simply review your text and place your top
keyword as close to the beginning of the opening sentence
or two as possible. Then place your next most important
keyword someplace else toward the beginning of that same
first paragraph. Try to get your third keyword into the
last sentence or two of your first paragraph or at the
beginning of your next paragraph if it fits better.

Step C.) Now place just one instance of each keyword in the
next few paragraphs, anywhere they fit well. So if you have
six more paragraphs before the final, each keyword should
be three times total (once in paragraph 1, twice in the
remaining 6 paragraphs with one mention of a single keyword
in each paragraph.)

Step D.) For the last paragraph, do the opposite of what
you did for the first paragraph and place your least
important keyword toward the beginning of the paragraph and
your most important toward the end. This shows the search
engine consistency of topic.

Step E.) Last but not least, don't repeat any keyword more
than four times per page and always let the text flow
naturally.

Part 3: Get Great Links and Monitor Your Site

Getting and maintaining high quality inbound links
typically accounts for more than 75% of today's search
engine optimization success on Google. Getting these links
is the crucial step that will get you over the top and keep
you there! But you also need to monitor your progress and
your site's status (not just ranking but how search engines
REALLY see it). This will tell you more than just where you
are but also where you are likely to be. Back in the day we
did all link work and monitoring by hand. And I can tell
you that it took a long time (My business partner and I
spent about sixteen hours each week, per site!) My advice
to you is to do what we did and find a good SEO tool that
does the heavy lifting and time consuming work for you.
Buying the right product is easily the best money you'll
ever spend on your site's marketing and publicity.

As for products, there are some good ones out there. I used
one called WebPosition Pro for a couple years. I ended up
switching to another called SEO Elite because it has
automated linking, which is the most time-consuming aspect
of my SEO efforts. However, both are fantastic products for
tracking and reporting.

Number 1 Pick: SEO Elite

http://www.SeoEliteWeb.com

Cost = $167 (lifetime free upgrades and no annual fees)

Personal Results: 121 top 5 rankings on Google in 3 weeks;
Mostly 1's and 2's

Favorite Features: Finds the best link partners, including
special "Authority" link partners that count for more with
Google; Automates link process; Provides great Site
Monitoring

Comments: I bought SEO Elite in 2005 and have used every
upgrade (all are free.) I got rid of my other products
since this one did a better job for me and does not have
any ongoing fees.

Number 2 Pick: WebPosition

http://www.webposition.com

Cost = $389 WebPosition Pro or $149 Standard (plus $99 per
year subscription fees for either)

Personal Results: 44 top 5 rankings in Google in eight
weeks; Mostly 3's and 4's.

Favorite Features: Site Monitoring; Great reporting; Site
Critic

Comments: I stopped using WebPosition because there were no
automated linking capabilities and did not want to continue
paying the $99 per year in ongoing fees. I did however
really like the reporting.

That's about it. Now you're ready. Good luck!
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Scott Jason has been an SEO professional since 1999 and is
the founder of http://www.BestSEOcopywriting.com . Over the
past nine years he has worked with hundreds of clients he
has secured thousands of top placements on Google, Yahoo,
MSN and more.
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