While helping traditional ecommerce companies increase their organic search engine
marketing, I realized that the services and techniques we apply to those traditional
ecommerce clients can be utilized by Internet marketers anywhere and everywhere,
including affiliate marketers!
My realization led me to write this article. My goal here is to outline the general
process and techniques we employ for organic search engine marketing.
I'm going to construct the body of this article with the following sections:
1. Organic search engine marketing v. paid search engine marketing (PPC)
2. Blogs v. static web pages
3. Long tail keywords v. short head keywords
4. Unique content and Web 3.0
5. Internet marketing and Web 2.0
1. Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)
Organic search engine marketing is marketing a website to increase the ranking
for its web pages in the organic, or natural, search engine results pages (SERPs).
Paid search engine marketing is incorporating paid advertising strategies such
as Google's Adwords or Yahoo's Search Marketing in order to be listed in the
"sponsored" or "advertisement" sections of the search engine results pages (SERPs).
With the increasing costs of paid search engine marketing, advertisers have been
suffering from a downward trend in return on investment (ROI). On the other hand,
with more sophisticated and proven strategies for organic search engine marketing,
the return on investment (ROI) for those who market to rank higher naturally in
the SERPs is increasing. Therefore, we advise ecommerce companies, affiliates and
super-affiliates alike to shift their resources from paid search engine marketing
to organic search engine marketing.
2. Blogs v. Static Web Pages
Blogs have an inherent and distinct advantage over static web pages. Search engines
like blogs better. Everything being equal (design, content, page layout, H tags, Alt
tags, age, etc.), a blog page will outrank a static web page more often than not.
However, all things are not equal! Blogs take advantage of plug-ins, or features, to
be very search engine friendly.
We create and customize "Power Blogs" for our clients. A "Power Blog" is a search
engine friendly WordPress blog with tons of SEO plug-ins. Once we install a Power
Blog we use it as a platform for Web 2.0 marketing, a.k.a. social marketing.
The benefits of our Power Blog include:
(A) Multi-Channel Visitor Strategy - Instead of having Google be responsible
for 95% of your visitors, now you can also get visitors from all of the Blog Search
Engines. Because blogs use RSS (really simple syndication), you will find that other
websites are syndicating your content on their websites, bringing you more visitors
and links. By having multiple streams of visitors you protect yourself in case one
of your traffic streams starts to underperform.
(B) Free Links To Your Site - The amount of links that you have to your site
plays a huge role in how highly you rank on Google. By utilizing the Trackback feature
in Wordpress, you can automatically get other websites to link to you for free.
3. Long Tail Keywords v. Short Head Keywords
Remember, this is called "Organic Search Engine Marketing".....it's marketing, and
marketing needs a focus. In order to focus in on what to market for, you need to have
a solid foundation of the main keywords that describe your business and/or products
that you are selling. These main keywords are one to three phrase keywords (or keyword
phrases) generally speaking and are more than likely highly competitive. These types
of keywords are known as "Short Head" keywords. For example, "car insurance."
Once you know your short head keywords, you will want to market directly to more
specific, longer keywords related to the main short head keywords. These longer,
more specific keywords are known as "Long Tail" keywords. For example, "car insurance
discounts in Georgia."
Although the traffic for each long tail keyword is usually much less than its short
tail relative, if you add up all the long tail keywords, they will usually add up to
much more traffic and most importantly, targeted traffic, than the short tail keywords
alone.
4. Unique Content and Web 3.0
Once you have targeted the long tail keywords for your business or niche, then you
can start marketing for them.
The cornerstone for organic search engine marketing is unique content creation.
Whether it's 500-word articles, blog posts, blog comments, forum posts, social
snippets, or videos, you are going to want to be able to create unique content
based on your long tail keywords.
Web 3.0 is a term that refers to the future of the World Wide Web. In our opinion,
that future includes the "Semantic Web" or web use affected by artificial intelligence.
Sounds kind of like Star Wars, Alien and E.T. all wrapped into one big and scary
WWW...doesn't it?! Well, not really of course. Semantic Web in this case just means
that search engines will be able to figure out what a web page is all about in a
different, more intelligent way. The major idea here is that search engines will
take a more encompassing view at a page and understand its meaning rather making a
determination based on figuring out which keywords pop up most often. In this new
Web 3.0 scenario, a search engine might find a web page on "sun tanning in Florida"
to also be quite relevant to "sun tan oil application" and therefore list this example
page in the search engine results pages under both keywords.
What does Web 3.0 mean to you? Basically, when creating your unique content, keep
the semantic web concept in mind and use synonyms for your target keyword wherever
it's natural. Never stuff keywords in your content, i.e. use a keyword just to use
it and not when it should be used naturally...and never stuff keyword synonyms either!
5. Internet Marketing and Web 2.0
Web 2.0 is the "Social Web," so naturally, the concept of social marketing should
apply to today's Internet Marketing strategies.
Social marketing includes posting on social networking, social news and social
bookmarking websites.
You can also think of blogging as part of Web 2.0, and of course you're covered
because you have read Section 2 above.
In conclusion, whether you own your own ecommerce business and sell your own products,
or if you are an affiliate or super-affiliate, organic search engine marketing must be
on your "actions list." In the long run, outranking your competitors in the search
engine results pages proves to bring a higher return on investment (ROI) than trying
to out-advertise your competitors in paid search engine marketing.
You now have the basic know-how to create your organic search engine marketing strategy.
About The Author
Want more visitors to your website? We can help you! Contact TopLine Media Group today to
start driving unlimited & free targeted traffic using our Organic Search Engine Marketing
service. Plus, get a no-obligation Free Internet Marketing Consultation at
http://www.TopLineMediaGroup.com .
