Keyword research is the first step we take towards SEO rankings but sometimes these market research
methods have a poor effect on our sites because we don't fully understand the concepts. Give me the
facts - I'll draw my own confusions! It is a complex subject and even when we think we know it well,
we often trip over something simply because we don't know it's there. What you may not know can hurt
your SEO rankings and sometimes a heavy hand with what you do know can too.
Watch Your Business Grow with VerticalResponse
Create emails in minutes - no technical experience required
Easy to create, send and track the results of your email newsletters
No contracts - pay as you go, less than a penny an email
Start your free trial today & send 25 emails on us!
A problem that search engines encounter often is the design of websites that purely use advanced
programming such as C++, JavaScript or CGI. If the navigation links within your site are powered
by these advanced scripts alone, the search engine will not be able to fully browse your site.
You need to provide links in basic HTML so that the engine can read your website. Its difficult
to get SEO rankings for something that can't be read and indexed.
It can take months for a website with a new domain name (.com, .org or .edu) to show up on search
engines. Google has imposed an ageing delay on new websites so that it doesn't waste time on indexing
websites that don't last long. If later you want to change your domain name, I suggest you rethink
and use what you have instead. A cosmetic facelift of your existing web pages along with several
new good quality SEO articles may serve you better in the long run for SEO rankings. When you
already know all the ins and outs of your website, then it's so much easier to revise than replace
because of familiarity. If you think a better domain name is called for by all means buy it and put
a blog on it, linking to your existing site. Best of both worlds and extra links.
Some internet marketers make the mistake of placing researched keyword requirements above that of
article quality. It is necessary to use market research methods for keyword phrases because until
you know what other people are targeting and what the competition is for some key phrases you may
be mistakenly optimizing for SEO rankings on something you just can't have. Once you have eliminated
these saturated phrases, you have a better idea of what you may be able to use.
At first glance, it will still seem sensible to optimize an article for researched keywords rather
than be concerned with artistic considerations, true relevance or honest, from the heart writing.
However, bear in mind that not everyone will want to buy your product or idea even if it is suitable
to everyone. You know that what you sell is saleable only to a certain target market. If you prioritize
keyword optimization in your article just for SEO rankings, rather than writing the article for the
sake of the product you want to sell and to offer information to your target audience, chances are
you will attract buyers for a commodity that you do not have.
|
The keyword here is relevance. A person searching the internet for something he needs will filter
out the search results by using their own theory of relevance. My suggestion is, write the article
for the sake of your product and for your target customers information. Place the priority of keywords
as a secondary consideration. It's all about relevance. Sure, it would be a plus for you if you manage
to pull in lots of traffic even if they don't want anything to do with your site or products. But
believe me, misleading a person on the internet is a risky business. Search engines analyze your
hits and bounce rates and, if your traffic clicks away after seconds, they know your site isn't
satisfying them by showing them what they need.
Be specific with your keywords. Don't generalize. The biggest disadvantage of internet shopping is
that customers cannot scrutinize the product personally. What they usually do is find out from other
sources what the product is all about, how it works, etc... When they decide to finally buy, they
know in detail what they're looking for and will most likely use a specific name brand as part of
their search strings. Your keywords need to be able to match those strings in terms of number of
words matched and how the order of those words match.
For example, when looking for bras, women need to order by using their torso and cup size. So,
the bra size could be a 36 B or a 36 C. Then there are colors to choose from like red, burgundy
and black. A bit more specific is the bra classification. Is it a half-cup or a push-up, or is
it a sport bra? With these factors in mind, you can conclude that a woman looking for a bra on
the internet can type in "black push-up bra 36-C".
If you are selling products with criteria such as this, use this specific information for your
SEO rankings. Do you have key phrases to match those kinds of search strings? Are the words in
your key phrases arranged in the same order? The final consideration is the article where those
keywords are embedded. If the article is just a small jumble of words full of keywords, the
search engine will most likely discard your website in favor of another that has a good paragraph
of relevant descriptive information. This will decrease the SEO ranking of your website for each
search results page.
About The Author
Rich Niche Blogging, a website with free tutorial resources for bloggers, announces the release of
Niche Market Research Methods for SEO.
The new ebook is designed to help writers get SEO rankings and offers training to start a niche blogging business.
