To get visitors to your webpage you really need to know what
keywords people will type into the search engines to find the
service or product your specific site or webpage offers.
Before you say "Oh no, not another keyword research article",
let me just say you will learn exactly how to quickly and
easily do keyword research and even create SEO friendly pages
based on keywords you find.
Clearly one of the most beneficial ways to generate more traffic
to your site is to create backlinks to it. Backlinks from
relevant sites helps to boost your page rank and can even get
your website, or a particular webpage, showing on the first
pages of a Google search for that keyword.
Now you don't want just any old backlinks but ones that contain
specific keywords you have optimized a particular page, blog or
website for.
Lets say your website is about "dog training". A common and
highly sought after keyword, but one that a new or even
established site is going to find hard to be ranked high for.
Now we all know that trying to get a webpage ranked in Google
for one of the primary search terms is a real challenge. Those
keywords are in effect, out of the range of most marketers, both
in time and money resources to try to rank for.
So the best possible way to increase search results and rank in
your niche is to select secondary keywords that still get a lot
of searches but don't eliminate you from the possibility for
ranking for them.
Stick with me here because this isn't as hard as you were
perhaps ** lead ** to believe.
Now the first thing you should do is to narrow down the
keyword(s) that you want to build or optimize a webpage for. You
can do this very easily by going to the following website
SEO Book
Keyword Suggestion Tool and typing in a primary keyword in the search box.
In the results that show, you are going to get a good list of
the highest searched for keywords related to the primary keyword
you entered in the search box. You will also find a lot more
information presented that can really help you narrow down your
selection. You are looking for phrases that contain part or all
of the primary keyword that you started your search with.
The next thing you must do is determine what keywords are being
used successfully to market products, services or websites
online. To do this, I suggest you use the
Google
Adwords search term tool.
You can simply copy and paste a keyword from the list into the
form, hit enter and get a list of keywords based on the one you
input and also provide a list of additional keywords to consider
that expands the possibilities even further.
Most importantly you will see a list of keywords followed by a
box filled in with the color green.
At this point, my suggestion to you is that you choose a keyword
that has good monthly search quantity but whose box [colored in
green] is only about half or less green. Less green means there
is less competition for that particular keyword phrase.
Now we want to measure the link building competition for a
keyword in Google's search engine by selecting a keyword from
the above list and placing the phrase in the Google search box
using the specific search operator: inanchor:"your keyword goes
here"
Being that we are narrowing our keyword to a specific one you
want to be sure to include the quotation marks before and after
the keyword. If you use the inanchor operator without the
quotation marks, it will give results for every page that
contains every word in the phrase you entered individually or
together, instead of the specific phrase, and doesn't narrow the
pages down to relevant ones that you would be directly competing
for on that particular keyword phrase.
Using the inanchor operator with the quotation marks will show
the results (pages or links) shown (at top right of page) that
contain the exact keyword phrase. These are sites already using
that "keyword search term" on their webpages.
Note: you can find a full description of all google search
operators at:
GoogleGuide.com
After you find a suitable keyword with good search volume and
minimal competition and build a webpage around it, you can begin
creating backlinks to that page using several resources. Your
backlinks should be from high traffic sites because they usually
get spidered for new information regularly by the search engines
looking for new content and links.
Here are some suggestions:
- Post to forums with your sig file containing the link to your webpage
- Leave a comment on blogs
- Write and submit articles
Be sure that somewhere you include the specific search
term that you have optimized your webpage for and the link
to that specific page.
Is there an easier way to create backlinks without having
to spend hours and hours of your time doing it?
Yes, there are automated sites and systems to help with
creating backlinks. Just be sure the systems fit with your
needs and don't send up red flags to the search engines.
About The Author
Creating quality permanent backlinks is easier and quicker than you think.
www.cashway.com/d/backlinks.htm . Reprint OK with resource box as is.
