SEO-News: April 1, 2010 Feature Article

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Googlize to Save You Time and Money - Get With It!
By Barb Girson (c) 2010

AOL, Hotmail, Yahoo... even Outlook users listen up! I have
been a long time loyal AOL user. My AOL email address spans
back a decade. Though it can be easy to switch e-mail
addresses, I have always seen the importance in keeping my
e-mail address the same, so as to maintain connection with
my valuable contacts in the process.

Moving away from AOL has not been a quick or easy decision.
That was before I learned the virtues of Gmail
(http://mail.google.com/).

I have become a Gmail (Google's email) guru. Google products
help me to save time, money and ultimately increase revenues.
Gmail is Google's solution for bringing email, chat and
(with their newest addition BUZZ) social networking to one
place. The Google site states, "Gmail is built on the idea
that email can be more intuitive, efficient, and useful. And
maybe even fun."...and I agree. This is why I want to share
some of the key benefits that I enjoy.

Best Benefits of Gmail

1. The Price is Right! Gmail is FREE. And you will not be
bothered with desktop software (i.e. Outlook) to purchase,
update or upgrade!

2. Gmail Goes with You! Gmail is web-based. You can access
your email anywhere you can get online unlike a desk top
software solution.

3. Gigs of Space! Gmail offers users abundant storage
space; over 7 GB (and counting, because Google keeps
improving its product) meaning most of us will never have to
delete a message. This amount of storage is double the
amount of space provided by its competitors. They even offer
a premium service option that allows businesses to increase
their storage and enjoy up to 33% savings by converting to
Google applications. Compare for yourself. Use a Calculator
to project your business savings.

4. Gmail Chat - Conduct real time communication with Gmail
subscribers. Build your base of Contacts, Customers, and
(staff) Team members. You can opt to save chats and later
access them through the search feature. This is useful when
sharing web links and other details.

5. Less Spam - Gmail filters spam so you do not have to.

6. Contained Commercial Ads - Google does not incorporate
advertisements into the message body as AOL does. Related
advertisements appear in the side panes, although these do
not interfere with your message. These advertisements are
predicative matches populated by key words in the current
emails. Ads are machine-matched.

7. Reliable Retrieval of Information - Email is searchable
by topic, sender, keywords, date, etc. Google does not
search spam or trash which means your results are more
inclined to be relevant.

8. Greater Organization - File topics under multiple labels
for ease in searching. For those who are used to working
with folders, this transition may take some time.
Emails can be filed under multiple labels: For example:
Future interest, Past Customers, Possible Recruits, and
Spring Call Backs. The ability to classify emails with
multiple labels gives you fast access to archived
information. Archived emails are still searchable. Use
filters, stars and constantly archive incoming mail to reign
in your inbound communication.

9. Maximum Mobility - Receive Gmail on your mobile phone.
My Gmail arrives on my Blackberry, which has pleasantly
eliminated the need to tote a laptop.

10. Mesh Your Other Email Clients - Integrate Gmail with
your other email clients so that all of your email goes to
one account. Reply to emails from your originating email
address. You can automatically reply from the same address
or reply from the account of your choice. (For example, I
forward my personal email and my business email to my gmail
account. You can automatically reply from the same address
or reply from the account of your choice.

Google Calendar Saves You Time and Helps You Organize
Multiple Schedules

Combine Gmail with Google Calendar

Google Calendar (http://calendar.google.com) is a free
(The Price Is Right!) Internet based calendar where you can
organize your time and share your appointments with others.
You can import events from Outlook, I-cal or Yahoo calendars.

Benefits of Google Calendar

1. Create Multiple Calendars - Whether you are managing
direct reports, training team members and staff, or balancing
your personal and business calendars, the Google Calendar
helps you to organize more efficiently by using color coded
calendars. You can maintain separate calendars for personal,
business, team and family engagements. These calendars can
all interface into one so you can see the big picture.

2. Use Event Invites - Schedule team meetings, events and
one-on-one coaching. Send Invites for family events,
conference calls and parties and collect RSVP. This is
similar to evite.com without the graphics.

3. Track Team Performance - Follow goals and objectives of
your team members and staff.

4. Online/Offline Visibility - Print and view your Calendar
in a variety of formats (agenda, daily, weekly, monthly)

5. Determine, Decide & Delegate - Determine what needs to be
done. Decide who will do it. Delegate activities. Assign tasks
to team members, staff and participants for team meeting
preparation.

6. Share the Responsibility - Google has superiority in this
area. You can transfer calendar ownership and grant or deny
permission rights to allow others to manage and update
information. If you are part of an organization and want to
schedule meetings, collect RSVPs and arrange meeting
locations like we did for our NAWBO round table, calendar
sharing makes this easy.

7. Generate Task Lists - Tasks will show up on your calendar
by due date. You can satisfyingly check off the items you
accomplish.

8. Publicize Your Calendar - Embed your calendar into your
web site and visitors can see your upcoming events. See
my public Google Calendar.

What's the Downside?

Periodically Google's server is slow, however this is rare.
Some of the features and functions may take familiarizing
time, but it is worth the investment to learn about these
tools. Once you learn your way around, you will find the
technology is created with simplicity in mind. So you can
see - Gmail is much more with it than AOL and other
competitive products! Enjoy the speed, simplicity,
search-ability, spam-LESS, storage, star features and
functionality. It is time you consider a change.

Links referred to in this article.
1. http://www.google.com/apps/intl/en/business/details.html
2. http://www.google.com/apps/intl/en/business/messaging_value.html
3. http://mail.google.com/mail/
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Barb Girson, International Direct Selling Industry expert,
trainer and coach, is a highly interactive, creative speaker
& author offering professional skill development programs for
workshops, leader retreats, annual conventions & teleclass
training programs. Need a speaker for your next event?
Contact Barb Girson 514.855.0446

Visit http://www.MySalesTactics.com for sales resources and
ezine sign up.
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