February 18th, Issue #309

Off Page SEO Techniques

By Bill Wynne (c) 2010

Off page SEO Techniques are very important for any website, blog or otherwise that wants to harness the power of organic traffic from the big search engines like Google, Yahoo and Bing.

Search Engine Optimization (SEO) is a process that includes a number of elements to insure a more favorable position for your website in search engine result pages like those of Google, Yahoo and Bing. The success of your online marketing is greatly enhanced when you can increase the ratio of your organic traffic to 80%. This traffic is free and very valuable.

There are two kinds of SEO, on page and off page SEO techniques. We will only discus off page SEO techniques in this article. Off page SEO are the things you need to do to get a higher page rank (PR) and a good position in the search engines like Google for your website after you launch the website.

What are the off page SEO techniques? Off page SEO techniques are always connected to building your link popularity. Link popularity represents the number of back links or links back to your website from other websites. To check your website's current link popularity, go to Link Popularity and use the free tool to check your website's link popularity. The higher your link popularity, the higher your page rank (PR) will be. To build your link popularity you need to increase the number of websites that link back to your website.

There are a number of off page SEO techniques:

1. Email

Email webmasters that are responsible for websites similar to yours in content and ask them for a link that you will reciprocate. There are sites that have a page full of links and the links are not relevant to each other as far as content is concerned. Link Farms can damage the reputation of your website with Google instead of helping it. These link farms are easy to join and get links on but this is not advisable. Link schemes are not approved by Google and before you take what may appear to be an easy route for getting back links you should read information on Google's site about illegitimate linking methods, this will assure you of more success with Google. Some companies will create a number of bogus sites to get lots of reciprocal links but as Google changes their algorithms these sites will lose popularity and could even be blacklisted.

2. Content

The best way to conduct your off page SEO techniques then is to insure that you have unique, highly informative content. When you have great content other webmasters will want to link to your site. If they just copy and paste your content on their website that is a violation of intellectual property copyright laws. Make people want to link to your website. This is the best of all off page SEO techniques to increase the number of websites linking to yours.

3. Article Marketing

There are hundreds if not thousands of article directories on the Internet. You can submit articles to these sites and for every submission, you will be allotted a resource box in which you can introduce yourself and share a link to your website. Some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours goes a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you'd have a thousand pages linking to your website! Sounds like a daunting task? There are services detailed on my blog that you can use for monthly fees or software that is automated.

4. Forum Marketing

There are online communities that are dedicated to the subject of your website. Find those forums, join them and become part of the community. It is important to become a part of the community and not just post something irrelevant to the topic. You will be seen as a spammer just there to post a link and you could be banned from that forum. In the forum you will be able to have a signature box that will accompany every post or comment that you make in the forum. In your signature box, you can have a link to your website. For every post you make, you will have a link to your website.

5. Craigslist

Craigslist is a well-known classifieds website with a PR7. A PR7 score is very high! Having a link on a website with a PR7 will give a boost to your website. To have a link on Craigslist go to the site, choose the category that is relevant to your website, post your advertisement with your link of course and see what happens. It doesn't matter if anyone reads your ad. The object is to have a link to your website on Craigslist. Your ad will expire so you should have a way to remind yourself to post there on expiry to maintain a constant link.

6. Partners

Look for partners who are willing to include your site in their pages. The easiest way to do this is to use the free tool at Webconfs.

7. Triangular Linking

Google does not like reciprocal linking, but triangular linking is one way of getting around this limitation. Look for webmasters who will work with you on this one. Webmaster A posts a link to Webmaster B's website. Webmaster B posts a link to Webmaster C's website. Webmaster C posts a link to Webmaster A's website. It is the same principle as reciprocal linking, but the search engine spiders are not programmed to identify this type of linking.

About The Author
Find related resources to this article at www.billwynne.com. Bill Wynne has been an Internet Marketer since 1999. He has been successful in a number of niche markets. Recently he decided to create his own blog where he has decided to share his knowledge of Internet Marketing. He offers many free tools and articles on his blog as well as special offers.

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