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Off Page SEO Techniques
By Bill Wynne (c) 2010

Off page SEO Techniques are very important for any website,
blog or otherwise that wants to harness the power of
organic traffic from the big search engines like Google,
Yahoo and Bing.

Search Engine Optimization (SEO) is a process that includes
a number of elements to insure a more favorable position
for your website in search engine result pages like those
of Google, Yahoo and Bing. The success of your online
marketing is greatly enhanced when you can increase the
ratio of your organic traffic to 80%. This traffic is free
and very valuable.

There are two kinds of SEO, on page and off page SEO
techniques. We will only discus off page SEO techniques in
this article. Off page SEO are the things you need to do
to get a higher page rank (PR) and a good position in the
search engines like Google for your website after you
launch the website.

What are the off page SEO techniques? Off page SEO
techniques are always connected to building your link
popularity. Link popularity represents the number of back
links or links back to your website from other websites.
To check your website's current link popularity, go to
Link Popularity (http://www.linkpopularity.com/) and use
the free tool to check your website's link popularity.
The higher your link popularity, the higher your page rank
(PR) will be. To build your link popularity you need to
increase the number of websites that link back to your
website.

There are a number of off page SEO techniques

1. Email
Email webmasters that are responsible for websites similar
to yours in content and ask them for a link that you will
reciprocate. There are sites that have a page full of links
and the links are not relevant to each other as far as
content is concerned. Link Farms can damage the reputation
of your website with Google instead of helping it. These
link farms are easy to join and get links on but this is
not advisable. Link schemes are not approved by Google and
before you take what may appear to be an easy route for
getting back links you should read information on Google's
site about illegitimate linking methods, this will assure
you of more success with Google. Some companies will create
a number of bogus sites to get lots of reciprocal links but
as Google changes their algorithms these sites will lose
popularity and could even be blacklisted.

2. Content
The best way to conduct your off page SEO techniques then
is to insure that you have unique, highly informative
content. When you have great content other webmasters will
want to link to your site. If they just copy and paste your
content on their website that is a violation of intellectual
property copyright laws. Make people want to link to your
website. This is the best of all off page SEO techniques to
increase the number of websites linking to yours.

3. Article Marketing
There are hundreds if not thousands of article directories
on the Internet. You can submit articles to these sites and
for every submission, you will be allotted a resource box
in which you can introduce yourself and share a link to
your website. Some of these article directories have high
page ranks. If your articles are accepted, they will be
included in their pages. Having a website with high PR
linking to yours goes a long way in increasing your own
page rank. Additionally, if you will submit just one article
to a thousand directories, you'd have a thousand pages
linking to your website! Sounds like a daunting task? There
are services detailed on my blog that you can use for
monthly fees or software that is automated.

4. Forum Marketing
There are online communities that are dedicated to the
subject of your website. Find those forums, join them and
become part of the community. It is important to become a
part of the community and not just post something irrelevant
to the topic. You will be seen as a spammer just there to
post a link and you could be banned from that forum. In the
forum you will be able to have a signature box that will
accompany every post or comment that you make in the forum.
In your signature box, you can have a link to your website.
For every post you make, you will have a link to your
website.

5. Craigslist
Craigslist is a well-known classifieds website with a PR7.
A PR7 score is very high! Having a link on a website with
a PR7 will give a boost to your website. To have a link on
Craigslist go to the site, choose the category that is
relevant to your website, post your advertisement with your
link of course and see what happens. It doesn't matter if
anyone reads your ad. The object is to have a link to your
website on Craigslist. Your ad will expire so you should
have a way to remind yourself to post there on expiry to
maintain a constant link.

6. Partners
Look for partners who are willing to include your site
in their pages. The easiest way to do this is to use the
free tool at Webconfs (http://www.webconfs.com/
backlink-builder.php).

7. Triangular Linking
Google does not like reciprocal linking, but triangular
linking is one way of getting around this limitation.
Look for webmasters who will work with you on this one.
Webmaster A posts a link to Webmaster B's website.
Webmaster B posts a link to Webmaster C's website.
Webmaster C posts a link to Webmaster A's website. It is
the same principle as reciprocal linking, but the search
engine spiders are not programmed to identify this type
of linking.
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Find related resources to this article at
http://www.billwynne.com. Bill Wynne has been an Internet
Marketer since 1999. He has been successful in a number of
niche markets. Recently he decided to create his own blog
where he has decided to share his knowledge of Internet
Marketing. He offers many free tools and articles on his
blog as well as special offers.
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