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The Easiest Way to Increase Search Engine Rankings and Drive Website Traffic
By Chris Hopkins

To learn how to increase search engine rankings and drive
website traffic you need to understand the concepts that govern
the way the search engines work.

Without an understanding of these principles and a system to
incorporate them into everything you do online, you will not get
the success you are seeking.

On the other hand, learn how to effectively utilize them and you
will start dominating niches all over the Internet driving
thousands of visitors to your site on a daily basis.

So what are the principles that rule search engine rankings and
how do I improve mine? Here they are:

1. Relevancy
2. Popularity
3. Originality

Relevancy

Relevancy is something defined as having relationship to. For
example if your website was about golf, related content would
include information about such things as golf clubs, golf
courses and golf lessons.

Content about anything other than the topic of the website or
related topics would not score for relevancy, thereby having no
chance of ranking in the search engines. Search engines check
your site for relevancy.

You need to be right on topic for whatever it is you are
targeting with the content you create. A final word of caution
about relevancy: Relevancy alone will not rank your site. You
could have the most highly relevant, best original content ever
written posted at your site, however if there are no sites
pointing to it, it will never rank in the search engines.
Relevancy does not work without the concepts of popularity and
original content.

The first step is to choose the keyword or keyword phrase you
want your content to target. Let's say you're trying to get a
higher ranking for this keyword phrase, the topic I am currently
writing about, "Improve Search Engine Ranking". First, you
would want to find what people are searching for and
specifically target that keyword if you want your content to
rank for that phrase.

Make sure you include the keyword phrase in the title of the
article. For example, your title could be "Strategies To Improve
Search Engine Ranking". Always try to put the keyword or
keyword phrase as the first few words of the article title.
Always remember to use the keyword phrase, several times
throughout the article. Finally make sure your content remains
100% relevant to the keyword phrase.

Popularity

Popularity works together with relevancy to improve search
engine rankings. Popularity is based on two key measures:

1. How Many Sites Link to Your Site

A site's popularity is measured first by the number of sites
that directly link to your site.

To demonstrate popularity let's take a quick look at YouTube.
YouTube is one of the most popular sites on the Internet, Why?
All links and embed codes taken from YouTube and embedded on
other sites, whether on Facebook, Myspace, a blog, a sales
page or a website, create automatic links back to YouTube
where the video is hosted. Every time someone shares a YouTube
video a link is created.

With the number of videos shared, Youtube gets thousands of new
incoming links daily. This is one of the reasons why YouTube
videos rank very highly on the search engines. Their site is
super popular.

2. The Popularity of the Sites Linking to You

The more popular the site linking to you is, the better the
score given by the search engines.

The more incoming links to your site the more popular it is. It
is therefore always important to syndicate the content of your
site (with a direct link to the content on your site), to as
many sites as possible. The Internet presents a host of sites
where you can post your content for free to increase your search
engine rankings, including popular high ranking sites like
article directories, blogs, social bookmarking sites, video
sites, press release and social network pages.

Originality

Originality basically refers to unique content. In simple terms
the search engines ask the question, is this same piece of
content all over the Internet? As an example, if I took a highly
relevant and popular article from my site and posted it to
hundreds of sites it would not rank high in the search engines
as it would no longer be deemed unique.

There is no doubt that spreading your unique content across the
Internet is important for driving traffic to your site. The
secret is to make several unique versions of the same
information all with a backlink to your original article posted
on your site. Spinning is a popular term used to describe the
process of changing the titles, key words and phrases throughout
your article to make several unique versions. Placing these all
over the Internet with a back link to your site will improve
rankings.

Follow the steps above and I promise you will see an increase
in the number of visitors to your site.
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