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How to Build Valuable Backlinks
By Debbie A. Everson (c) 2010

Search engine optimization consists mainly of on page
activity and off page optimization. Building backlinks is a
part of off page optimization strategy. High quality
backlinks have the potential to increase a websites ranking
in the SERPs.

Backlinks are considered valuable when they:

a. are do follow
b. contain the appropriate anchor text,
c. are deep linked to the relevant inner pages,
d. are linked from high PR niche websites

5 Tips for Building Valuable Backlinks:

1. Perform A Competitive Intelligence Analysis

Competitive intelligence analysis allows you to scrutinize
the competitors' backlinks and their link profiles. Run a
Google search for your target keyword and list the top 20
competitors. Capitalize on the Yahoo! Search Explorer tool
to determine the backlinks for each of the top competing
websites. Use an Excel spreadsheet to make a list of all the
backlinks providing websites. The next step is to shortlist
the do follow websites from the list. Arrange them in the
descending order of their PR. At the end of this procedure,
you will have a list of highly valuable do follow websites
to link from.

2. Submit URLs to Search Directories

Search directories are of two types: general and niche
directories. Backlinks from niche directories are normally
considered more valuable than the backlinks from general
directories. Most of the search directories take months to
process your linking request. There are some directories
which link back within a few days. Websites which build a
high number of backlinks in a few days are looked upon
suspiciously by Google. The best way to build backlinks is
over a period of time to avoid getting tagged as a link
spammer. Submitting a website's URL to directories is a
time consuming task but provides great results at the end.

3. Submit Articles to Article Directories

Submitting articles to article directories is a very popular
approach to link building. Most of the article directories
allow you to include a link in the article. You can also
add a link to the author description of the article with
appropriate anchor text. Article directories are known to
rank well in the search engine ranking pages. An added
benefit of submitting to article directories is the
traffic it drives to your website. There are a large number
of high quality article directories which accept free
article submission. Simply sign up, verify your account and
start submitting articles.

4. Post in Forums

Forums initially served as a means of conversing and
solving queries. Today forums are also used to obtain
valuable backlinks to your website. A majority of forums
allow a signature link at the bottom of every post. This
signature link is a do-follow link. You can select the
desired anchor text and link to any important inner page
of your website. There are a few forums which allow you
to enter more than one signature link. Just remember to
participate in the conversation, ask questions and answer
those of others.

5. Create Link Bait

Link bait involves creating compelling content on the
website which makes others link to it. You should write
frequently and consistently to develop a following. Keep
tab on the latest happenings and news in your niche; be
among the first few to break the news online. To create
that perfect link bait, your articles should contain news,
updates, a controversial topic or even some great
resources. Keep the information quotient of your articles
high and watch the link baits pouring in.

If you want other websites and blogs to link to you, double
check who you are linking too. Don't be in a rush to get
backlinks. A handful of good quality and authoritative
backlinks are worth more than a hundred low quality, low PR
backlinks.
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Debbie A. Everson is the CEO of SearchMar.com, experienced
SEO Consultants and Search Engine Optimization Agency to
over 2,000 small businesses. Read my SEO Blog at
http://blog.searchmar.com for hints and tips. Follow me on
Twitter@searchmar. Call 1.866.885.6263 to speak to one of
our SEO Consultants. Visit http://www.searchmar.com
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