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Link Bait: Put Your Link Building on Steroids
By Patrick McCord (c) 2010

The most significant and perhaps the hardest part of website
optimization is link building. Website promoters beat the bushes
trying to discover the blooming valleys of premium quality links
to pick up some juicy links there. However, it isn't that easy
and quite often all efforts may be in vain.

But as the saying has it: "If the mountain will not come to
Mahomet, Mahomet must go to the mountain!" If you can't get links
from well-established websites you can encourage them to link to
you themselves! One of the ways you can build up tons of links
is by producing premium quality content that may potentially go
viral. This SEO technique is generally referred to as link
baiting. Generally it's about enticing website visitors to
promote your site via links from their own sites.

Here are the high spots of the link baiting techniques that may
encourage anyone (be it a well-known blogger or the Average Joe)
to link to your website:

Write About the Industry's 'Big Guys'

You can get yourself a huge piece of link pie if you write about
the authorities in your given market niche. If you tell a story
about the leaders who have impacted your niche or post an
interview with them you are sure to build a good reputation and
attract more visitors. But you must make sure that the story or
the interview you post is really noteworthy and useful to
readers.

Review Popular Products or Services

The online market is full of similar offers so folks often get
confused when making their choice. That's why before making
their final decision they search the web for reviews to compare
products or services. So if you manage to write a detailed,
informative and authoritative review, it is likely to go viral
and to be reposted with the reference to the primary source
(your website or blog). Besides this can not only get you good
quality links, but also win some bonuses from the companies
whose products and services you reviewed (like for instance a
free version of their products) .

Give Out Some Freebies

Just confess how many times you entered the word "free" in
Google when searching for something. People are easily drawn by
free offers, so if on your website you give out some quality
products or services that can significantly increase the flow of
website traffic. You can offer some free software, free video or
music downloads, e-books or tutorials, etc. Providing such free
services as web hosting, free search tools etc. can also attract
traffic to your website and help you get more backlinks.
Moreover, you'll also be able to promote your own products and
services over time.

Be the First to Write on an Issue

News travels like wildfire. Keep your finger on the pulse of
your industry and be the first to break the latest news. That
can significantly boost your website traffic and bring lots of
valuable backlinks. And, note that not only the news itself, but
also the analysis of news items or your comments on the news
can attract more website visitors.

Stir Some Controversy

Creating content that goes against some wide-spread idea or
criticizes some popular beliefs or practices may raise a wave
of public interest and as a result lots of people will link to
your website. But you must be careful using this link bait
technique and make sure that all your arguments are weighty and
convincing enough. Otherwise you run a risk of getting the
reputation of being a flamer and might even lose precious link
juice.

As you can see, link bait is a great link building technique, but
it's impossible to predict whether or not it'll work out. That's
why you shouldn't forget about other link building techniques
such as directory submission, link exchange etc. There are lots
of tools for link building out there that can help you handle
those link building tasks.

Among the most widely used in SEO are Yahoo! Site Explorer and
SEO SpyGlass.

Yahoo! Site Explorer (https://siteexplorer.search.yahoo.com/) is
the grandpa of all tools for link building. It is free and
user-friendly. All that users have to do is enter the URL of
the website and it displays a list of webpages that link to your
website.

SEO SpyGlass is another tool for link building.. SEO SpyGlass
evaluates each link according to 26 criteria, such as Google
Page Rank, Alexa Rank, inclusion into Yahoo! or DMOZ
directories, exact anchor texts and URLs of each link, domain
age, exact link value and dozens more.
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