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One of the effects of the Google Penguin update has been to make many people reconsider their article marketing strategies. If the update is going to downgrade the effect of resource links, why bother writing articles? By asking that, or even thinking it, you join the many others who have missed the point, and are losing out on opportunities to use Google Penguin to improve your ranking.

Yes, opportunities. By understanding why the Google Penguin update has been thought necessary, that knowledge can be used to beat your competitors.

I have outline below what I feel the Penguin update is trying to achieve, and how you can design your article marketing strategies around that.

1. Multiple Backlink Sources

The Problem: The Penguin update will analyze the sources of your backlinks, and will be looking for a variety of sources. Not just article directories, although such links are valuable, but also alternative sources including social bookmarking sites, forums, blogs, other websites and social networking.

Squidoo can also be used. Despite all you have read about this site using the no-index, no-follow attributes, my own links on my lens do not contain these and I have seen Squidoo pages listed in my linking analysis.

There are many more sources of backlinks, but what is important is the source of each backlink relate closely to the topic of your web page- not only the keyword. Make sure the entire page revolves around the meaning of the keyword as it may be analyzed by Google’s LSI algorithm that looks at all the vocabulary you use, not just keywords. Don’t expect to impress Google by having a link from Madonna’s home page to your gardening page. On the contrary, it may have a negative impact.

The Solution: You can help to satisfy Google Penguin by not only submitting articles to multiple directories, but also by publishing your links on various other online publications. You could create a fan page on

Facebook, use a blog, run a website or even submit to PDF directories and publish links on as many social networking and social bookmarking sites as possible.

2. Multiple Anchor Text Links

The Problem: If you run a website or blog focusing on the keyword ‘my blog,’ then expect to be punished if all your anchor text is ‘my blog’ and all the links lead back the ‘my blog’ home page.’ The Penguin update has been programmed to find different forms of clickable anchor text.

Over the years, Google algorithms have evolved to offer more weighting to links from authority sites than to content farms and article directories. It is not surprising, therefore, that the requirement for diverse backlink sources and numerous forms of anchor text has affected so many search engine result positions (SERPs).

The Solution: One of my websites was situated happily at No. 1 on Google for its main keyword for more than 36 months. After the Penguin update, it was not even mentioned in the top 100 Google results for its main keyword. I know the home page was indexed because I could find it on my browser, but it was unlisted because I had neglected to create a variety of backlink sources and anchor text – they were restricted to article directories in the main, and then only a few of the major publications.

Visits reduced to less than 4,000 from an initial 50,000-plus per month. That problem has now been resolved: I not only used multiple forms of anchor text, but also greatly increased the number of different types of sources for my backlinks. My home page is now rising back up the rankings: back to Page No. 1, but does not yet yield the multiple listings I once had.

3. Multiple Landing Pages

The Problem: Most people include their home page as the landing page in their links, and no other. The Google Penguin update appears to be looking for a more eclectic range of landing pages, meaning that you will benefit more by linking to 10 different pages than 10 links to the same page.

The Solution: Make your links to the pages on your website that most closely relate to the topic of the article. Submit various pages on your website to social bookmarking sites, and write articles on a number of subjects relating to your niche: you can link these articles to the page on your site most appropriate to their topic.

There is a lot more. Make sure your keyword density (KD) is not too high – the fewer the better (to a point) since Penguin appreciates LSI, or semantic relevance of vocabulary, more than a lot of keywords. Three percent KD? Too much! Additionally, create a number of different types of presence on the Web and link them together: blogs, Squidoo lenses, forums, mini-sites and authority websites – all of this attracts traffic, and that is what you are trying to achieve.

Avoid article spinners. Google is hunting these down and the original writers are doing the same. Either employ a ghostwriter or write your own articles and Web content.


Article by Peter Nisbet. More information regarding the Google Penguin update is available from Pete’s website at http://www.article-services.com/ where Pete also helps you design your article marketing campaigns, and help you optimize your webpage properly.

2 Responses to “Article Marketing Strategies and the Google Penguin Update

    Very Good Approach for Google Penguin updates Peter.

    Cumulative Effort will win. Now SEO will become tougher than before (So we often listen SEO is Dead)

    Thanks for a good article.

    November 22, 2012

    Thanks for sharing this good article.

    My website was hit by latest google panda, from top 3 on first page drop to below top 50. How i check the outbound link? How i can getting on top 3 again on google first page?

    I am very appreciate your opinion. Thanks.

    November 26, 2012

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