It can be tempting to try to measure your article marketing success by trying to track the popularity of one article across the Internet. It’s easy to want to focus on the results of one or two submissions, especially if you’re new to article marketing and are eager to see if it’s working.
First of all, I want to caution you not to get caught up in trying to measure the success of individual articles. Article marketing acts as more of a combined effort with multiple articles being submitted consistently over time, rather than having “success” tied up in how any one article does.
The real gauge for how your article submission campaign is doing is where the web pages on your site are ranked in search engine rankings for keywords associated with your niche. With consistent article submissions that are geared toward those keywords, you can improve where the pages on your website appear in Google’s rankings. That is the sort of change that can dramatically affect the traffic to your website over the long-term.
Unfortunately for those who like to see immediate results (that’s all of us, right?), impacting your search engine rankings is an ongoing process that does not yield immediate results. It takes time and effort, but you will not be able to submit one article and then immediately see an impact in the search engine rankings. Rather, by consistently making article submissions over time, you can gradually influence where your web pages are appearing in Google’s rankings.
Back to the question about article views over the entire Internet – there is not a way to measure that. You will, however, notice that many popular article directories provide statistics that apply to their own sites, so you can see how an article is doing on one particular directory.
The “article views” statistic that you see on a directory indicates how many people have looked at the page where the article is published on that site. Article views go up over time, so articles that are more recently published will tend to have fewer views than articles that have been around for a while.
What if you have several articles that are about the same age where one has a significantly higher number of views than the others. What does that mean?
It could be that the topic of that article really filled a need, and you may wish to explore that subject matter more deeply in other articles to capitalize on that.
It could also be that the title of that article was more attractive to readers – the title is what will draw people to read your article. Is the title of that one super-popular article different from the rest in style? Maybe it was a provocative title, maybe it was a title in the form of a question, or maybe it was different in some other way. If it was, then you can use that knowledge to experiment with titles in similar styles.
Another thing to consider with a very popular article is if you did keyword research to determine the topic and did you use the keywords in the title? Even if you didn’t, you may have inadvertently keyword optimized your article, which resulted in more search traffic being sent to that particular article.
It’s always a good idea to create titles and build articles around popular keywords for your niche. Those keywords are what your target readers are typing into Google anyway, so why not deliberately create content that satisfies the needs of the people you want to attract? If you do that, then your article has a much better chance of being read by more people.
Attracting a lot of readers for an article is very satisfying, but keep in mind that your article marketing success is not tied up in the performance of any individual article.
You may have one article that is published in a popular ezine that sends scores of readers and customers to your website and blows your sales sky high, while you have other articles with more modest initial views that end up paying off in more subtle ways over the long-term. Really, it takes the combined momentum of regular article submissions and, with consistent submission over the long-term, you can gain a higher search engine ranking, which can in turn dramatically increase the traffic that comes to your website.
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100 percent free! Go to http://www.autoblogit.com/ for more information.