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Articles by Dawn Pigoni

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Facebook has made a lot of changes to EdgeRank over the last few months. Many marketers say those changes have led to lower-than-average reach with their posted content. This leaves a lot of businesses feeling like Facebook is taking away from the value of the audience they’ve created. In reality, those changes have improved news [...]

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The work that goes hand-in-hand with social media marketing can be a little overwhelming. You have to update, reach new followers and keep an eye on any negative content that refers to your business – just to name a few tasks. It is important to get into a daily routine to avoid feeling weighed down [...]

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Facebook recently updated its ‘Nearby’ tool, which users can access through their mobile apps. The app now allows users to find nearby businesses based on information from their Facebook friends. This can be from recommendations or likes, ratings for businesses or check-ins. People who are looking for a local business can use the Nearby tool [...]

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It’s an unfortunate truth that there are many people out there who use social media as their personal place to vent about their issues with a company’s services and products. They see the Internet as their own sounding board and often use the platform as a way to launch a full-fledged attack on a company. [...]

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When your business is holding an event, it usually is for one purpose — to attract customers. One of the great free ways to market your event is on Facebook. Using Facebook to set up and notify people about your upcoming event can generate leads and increase sales. However, there are some details that are [...]

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Too many businesses lose contact with their customers shortly after they complete their purchase. If you do not continue to engage with your customers after the sale, there is little chance of turning them into repeat, loyal customers. Social media has made it even easier for businesses to engage with their customers on a regular [...]

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Visual content is rapidly becoming an integral part of social media. Facebook redesigned its entire layout to incorporate more imagery with the new cover photo and Timeline layout. Social networks like Pinterest and Instagram have exploded in popularity over the last year. Smartphones have upgraded to include a higher-resolution camera to keep up with user [...]

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Large companies have been utilizing social media for years to interact and engage with consumers. Small business owners are beginning to realize the benefits of getting social with their company. Your small business can reach more potential customers and strengthen loyalty with current ones by maintaining an active online presence. If you’re thinking about getting [...]

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