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Articles by Inge Van Eetveldt

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Managing a brand’s social media presence can be a demanding and time-consuming endeavor for companies. Since it has well and truly become an integral part of almost all brands’ digital presence, managing the ever-growing social presence is now a full-time job. From managing the daily content marketing to monitoring and mediating interactions between fans and [...]

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Marketing companies, especially digital marketing companies, are focused on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it’s not surprising agencies have become, well, a little obsessed with metrics. When it comes to e-mail marketing, open rates and click through rates are [...]

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Social media has become an integral part any modern brand’s online presence. It is a valuable resource and tool that allows companies to connect with their fans and consumers while also acting as a publication platform for all sorts of branded content. The benefits of connecting with consumers are obvious: building relationships and trust in [...]

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Mobile search is growing at an incredible rate and brands looking to stand out in the ever-evolving landscape of the mobile Web need to start thinking about mobile SEO or search engine optimization. Some brands are finding that up to 30 percent of all searches are coming from mobile devices and that number is set [...]

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A fully integrated SEO strategy will undoubtedly consist of a combination of on- and off-page tactics that will ultimately improve a given website’s page rank for a certain search term. While SEO is done primarily to benefit the website and business owner, it sometimes helps to shift the perspective to the prospects that are conducting [...]

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Social media and SEO are actually more closely linked than most companies realize. When consumers are researching your brand, products and services online they are not just finding out information through your tweets, posts and other social chatter, they are finding your content that has been spread throughout the Web and posted to other sites [...]

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E-mail marketing is bound to become your brand’s main communication focus during the Christmas season. Brands will need to plan in advance to ensure campaign success in this busy and often overwhelming time for both consumers and brands. While planning a Christmas e-mail marketing campaign includes the careful structuring of various elements, one basic aspect [...]

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As the economic climate continues to put strain on businesses big and small, retaining current customers becomes even more vital to the health and growth of companies. Here are four essential ways you can be sure to retain your customer base and encourage customer loyalty: Keep regular contact with them through a consumer e-mail database [...]

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E-mail marketing is recognized as the most effective marketing medium and is widely known and praised for the excellent results it is able to yield. However, marketers and brands sometimes forget that, apart from being a super-charged sales enhancer, e-mail is also a very personal communication channel and should, therefore, be approached as such. Trying [...]

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When it comes to e-mail marketing, it is an accepted fact that you need to keep in constant and consistent contact with your e-mail subscribers. Yet, many brands struggle to keep up the pace, which inevitably leads to diminishing response rates and meager sales. So what does it mean to stay in constant contact and [...]

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