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About Jessica Swanson

Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. Known for her energy, passion and “get-it-done” attitude, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward. To download your FREE Shoestring Marketing Kit, visit: www.ShoestringMarketingKit.com

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There’s a rumor circulating the Internet that e-mail is dead. The rumor-mongers say that with stronger spam laws and shorter customer attention spans, your e-mails are simply not working anymore. Obviously, the naysayers don’t understand how to use e-mail effectively to build their brand and small business. Without question, there are many instances in which [...]

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If your products or services aren’t selling, sometimes it’s all about the ad copy. Here are a few points to keep in mind when writing copy for your marketing materials: 1. Decide on your overall message What is the one point you want to convey? Your marketing will always be more effective if you don’t [...]

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If your products or services aren’t selling, sometimes it’s all about the ad copy. Here are a few points to keep in mind when writing copy for your marketing materials: 1. Decide on your overall message. What is the one point you want to convey? Your marketing will always be more effective if you don’t [...]

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As a new small business blogger, it’s important to look at where you eventually want to end up before you begin. As Stephen Covey suggests, highly effective people (and, in my opinion, highly effective small businesses owners) begin with the end in mind. If you truly think about what you want to eventually accomplish through [...]

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