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About John Vantine

John Vantine is an SEO and all-around web nerd at Wpromote. He loves live music, rock climbing, a good slice of pizza, and the great outdoors. You can find more posts from John on the Wpromote blog.

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At the same time as it was sending ripples through the SEO world with over-optimization penalties, updates to Panda and the impact of Penguin, Google was also ruffling feathers and changing its game with author rank. Here’s how Google explains this new update: “Assuming that a given agent has a high reputational score, representing an [...]

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The news that Google is testing a huge overhaul to its search result pages called “tabbed sitelinks” has caused quite a stir. In mid-July, certain people began to see this alternate structure for their search results, and headlines followed soon thereafter. If this change is implemented (it’s definitely still in testing) new tabbed sitelinks will [...]

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As an online business owner, the latest updates to Google’s search algorithm might be a bit dizzying. It seems like recently there’s been more than one Google Panda update or data refresh this quarter, and only those dedicated to understanding SEO have been able to keep up. Even if you use a SEO/PPC company to [...]

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In late spring, Google began to release information about the over-optimization penalties it was implementing in its search ranking algorithms. Although Google has yet to offer much information about what over-optimization is, anecdotal evidence and a lot of testing from passionate SEO minds have produced a basic outline about how to avoid penalties as well [...]

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In late spring 2012, Google began to release information about over optimization penalties that it was implementing in its search ranking algorithms. Although they still haven’t offered a lot of information about what exactly counts as over optimization, anecdotal evidence and a lot of testing from passionate SEO minds have produced a basic outline about [...]

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People hate being “marketed at.” We turn the TV volume down during commercials and most of us don’t notice the advertisements on the side of Google search. We even have a morning ritual of deleting nearly all the daily e-mails we signed up to receive from various sites. There’s a lesson here for social media [...]

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Repurposed content is something companies paying for SEO have slowly been taught to fear. Article spinning is the process of rewriting existing articles, or parts of articles, and replacing elements to provide a slightly different perspective on the topic. Not only does this kind of content do literally nothing for a company’s customers, it can [...]

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The reviews on Google Places were finicky for most of May and June. Customers could not submit Google reviews which worried a lot of restaurants. Then the search giant revealed its big plans to take Yelp head on in the mobile location search market with Google+ Location. In the announcement for Google+ Location, Google explained [...]

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Ever since Google launched its Caffeine indexing system in November 2009, there has been an emphasis on fresh content. This past November’s Google freshness update reportedly affected 35% of all searches, which dwarfs Panda’s 11-12% impact. That surprised some because Panda seemed like such a big deal to the SEO world, but we have to [...]

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