Facebook brand page managers have noticed a change for the worse in the last couple of months. Their brand page reach – the number of followers that are seeing their posts – has decreased. This is because there has been a tightening in the Facebook algorithm EdgeRank. EdgeRank determines what appears in the newsfeeds of [...]

Google+ has been receiving mixed reviews since it launched less than a year ago. Introduced as a Social Media tool, it felt nothing like one. As the months passed, changes were implemented almost weekly that steered Google+ more towards a familiar social media format, yet the inconsistency “message” of what it was all about kept [...]