What are people thinking when they interact with you? It would be incredibly useful to have such information readily available to you when you start a conversation or make a sale’s pitch. Unfortunately we can’t read minds. However, we can calculate what an audience is thinking. After all, a conversation is basically a dance. You [...]

Promoters of brands create blogs they believe are relevant and make them available for their audience to see. A blog, in simple terms, delivers a message to its readers. But, just because they have a message doesn’t mean that it’s going to be delivered. It’s up to the author of the material to generate a [...]

Social networks have become an increasingly powerful marketing tool for businesses both big and small. Some have certain applications and benefits, targeting visuals, info-bites and customer service benefits. However, LinkedIn has a more focused benefit: networking with your audience. While you can network on any social network, LinkedIn is designed specifically to help businesses network [...]

There are a lot of resolutions that come with the New Year. We make big plans and decide we want to start new practices, fine-tune our business model, or perhaps start a new video channel on YouTube to improve visibility. These aren’t really strategic. They might be good ideas, but they lack any weight or [...]

Facebook provides multiple ways to use its site. Personal pages are vast and numerous and usually very simple to manage. You can also set up a business site, but that might seem impersonal or even limit what you want to achieve. The truth is, a business page may be more effective than a personal profile [...]

Leveraging your brand advocates, harnesses and focuses the power of word-of-mouth for your personal brand. What is Word-Of-Mouth Marketing? It is when someone is so excited about you, your product or service, they recommend you to their friends as a result of their personal experience. Current social media platforms like Facebook and Twitter are modern [...]

How often have you met with someone or considered dealing with a person or business because someone suggested/recommended that you do so? Without realizing it, word-of-mouth marketing has just worked its magic on you. Word-of-mouth marketing is powerful. It’s a double-edged sword that can bring great positive recommendations or a landslide of negative comments. It [...]

There will always be times when you will be unable to answer a question or come up with a solution to a problem that has been posed by a client or customer. How you handle this situation is extremely important. If dealt with correctly -by asking forgiveness – by a representative from your company, such [...]

How often have you purchased a product based on a family member’s or friend’s recommendation? How many times have you learned about a service that people are talking about on the Internet and decided to give it a try? Without realizing it, word-of-mouth marketing has just worked its magic on you. It has been around [...]

Mobile marketing changes quickly and keeping up with those changes is daunting. What’s the latest for small business owners? New mobile marketing advances are in-store mobile offers, targeting consumers using public transport, and putting more emphasis on intelligently tailored mobile ads to appeal to specific target markets. The Growing Role of In-Store Mobile Offers Today’s [...]