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About Michael Cohn

Michael Cohn is the founder and chief technology officer (CTO) of CompuKol Communications. He has more than 25 years of experience in IT and web technologies. We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let's have coffee.

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At the heart of social media’s success is the relationship. If you don’t connect to others on a human level or find what you have in common on an emotional level, you won’t make any progress. For a very long time, people had a great need (whether they realized it or not) to connect with [...]

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Your online reputation means everything in this day and age of high technology and virtual businesses. You need to constantly work on increasing your exposure and encouraging people to think of you and your business when they need your services. Consistency It is extremely important to be relentless in the management of your online reputation. [...]

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There really is no such thing as free. No matter what you do, you will always end up paying in one way or another. When it comes to social media’s importance, it must be regarded seriously. In the United States, more and more business owners have come to understand how important social media is for [...]

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Graphics are an important part of your online content. They make your articles more attractive and they draw readers to your content in a way that often works more effectively than if you merely had words on a page. Using a graphics strategy Graphic images are a wonderful tool to draw your target audience to [...]

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You are probably aware Twitter is not just for fun in messages. It’s a powerful tool for business and the more followers you have, the better your chances your business will grow and keep growing. Building and revisiting relationships on Twitter Just like any other social media channel, Twitter can be used effectively to produce [...]

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You have been doing a great job of making your content buzz. You have an extremely large number of followers and many of your readers continue to read your content. Your keywords are working and your rankings are consistently high. You are creating a tremendous buzz with your content and your Web presence is becoming [...]

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When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are prequalified automatically and they are valuable connections for you. When it comes to the opt-in process, there are certain steps you should follow to get [...]

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Relationships are at the heart of social media success for your business. Your online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business. To some people, establishing relationships with others may not be an easy thing to do. [...]

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