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Articles by Roy Preece

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E-mail marketing is a vast terrain and there are many successful and many more less successful methods of traversing it. Before we go through our preferred best methods of e-mail marketing, we first must make sure our e-mails will be opened by our potential customers. It is all about good manners. When you meet a [...]

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When a potential customer signs up to your mailing list or website, they’ve opted-in to be contacted by you. This means you can consider them to be a potentially hot lead. Potential customers become actual customers once they get to know and trust you. A newsletter or a series of e-mails from you and a [...]

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Writing e-mail subject lines is like inventing a pick up line to say to someone you’ve got your eye on at a party. It’s got to be quick and compelling. It should be interesting and leave the person curious to know more about you. If your subject line does its job, the reader “lets you [...]

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Our top nine reasons for business e-mail marketing are: 1. Segmentation – you can deliver different messages to customers and readers tailored to their individual needs. You can separate those who have bought from you onto one list, and those who are yet to buy onto another list. This is the most important segmentation. You [...]

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E-mail Marketing Templates are available for HTML e-mails. But are they a good thing? We don’t like HTML e-mails because research has shown that a good number of people won’t open them. That defeats the whole purpose of sending an e-mail. Anything that cuts down the opening rate wastes your time and money. However, once [...]

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E-mail marketing is incredibly effective, but the market is saturated. Without an almost life-changing subject heading, your meticulously-planned e-mail advertising campaign for your business will never be opened. So, how do you get our potential customers to open the e-mail that tells them how your product or service can help improve their lives? Offer a [...]

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