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Article marketing has long been the go-to tool for small business owners wishing to market their websites. Larger companies increasingly are taking advantage of article writing as a viable marketing option as well.

I recently received this question from someone who works at a large corporation:

“Do you think article marketing would work for a large company? I know it works well for small business owners and that it’s great for establishing the expertise of an author but, as a large company, we want to bring attention to the company and not any particular person in our organization. Also, I don’t know if our traditional website would be very marketable. A lot of people these days have blogs and sites with lots of informational content, but our website is a static one that just has info about our company. Many thanks for your input on this.”

I am so glad someone asked me this. I know many SEO specialists working with large companies who use article marketing as part of an overall online marketing plan for their clients.

Article marketing is great for establishing the expertise of an author, but that’s not the main benefit by a long shot. The chief reason to pen free reprint articles is to obtain a higher search engine ranking for your website.

The following tips will walk you through the key article marketing steps:

* Submit Articles on the General Topic of Your Website

The articles should not be about your business or your website. Instead post articles that teach your readers about your general niche.

* Make Use of Resource Boxes

Along with every article you write, create a resource box. A resource box contains information about your company, provides a link to your website and gives the reader a reason to click the link to your website.

You can list an author name in the resource box if you wish, but it’s not required. Many who write on behalf of a large company will only list the company name, not the author’s.

A resource box gives you a place to link words of your choosing to your website. The words you choose are called keywords. Keywords classify both what your website is about and what people are typing into Google to reach websites such as yours.

* Keywords are Powerful

The keywords you choose are linked to your website, sending powerful information to Google and other search engines about your site. This helps Google and other search engines to classify your website and rank it appropriately. With consistent marketing such as article writing, ideally, your website pages will appear higher in the rankings when someone does a search for one of your keywords.

You can discover the best keywords for your articles by using a keyword research tool – many options are available online. When you do keyword research, you will gather a variety of phrases associated with the topic of your website. Alternate using those phrases in your resource boxes each time you submit an article.

Article marketing aids businesses of all sizes to have a strong online presence. The higher your website’s ranking, the more people who will be referred to your website. More referrals mean more targeted visitors, which, in turn, mean more potential sales and business for you.

Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on autopilot – and it’s all 100 percent free. Go to for more information.

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