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The work that goes hand-in-hand with social media marketing can be a little overwhelming.

You have to update, reach new followers and keep an eye on any negative content that refers to your business – just to name a few tasks.

It is important to get into a daily routine to avoid feeling weighed down by your social media marketing campaign.

When you focus on these five habits, you will be able to develop a strong brand image and handle all issues without a lot of unnecessary stress.

Log In Every Day

This sounds like a no-brainer, but there are many companies out there who think that they can simply set up a few social media profiles and leave them to stew on their own for weeks on end. But social media cannot be run on autopilot. It requires daily attention.

Set up a specific time each day that you can focus entirely on your social media accounts. Use that time to post status updates, read through follower comments and perform any other tasks that require attention each day.

Respond to Follower Interactions
A social media profile is a way for you to reach out to fans and vice versa. When you log in to your accounts, check for any comments, direct messages, wall posts and Twitter mentions. Do not ignore attempts by your fans to engage with you online.

These can be good or bad interactions, so it is important to stay on top of them and issue responses accordingly. Showing your fans you are actively participating in social media will encourage even greater interactions.

Add Interesting Content
Once you have responded to followers’ comments, make sure you always add fresh and stimulating content to your social media accounts.

Update your status with a question for your fans to answer. Post a picture or video. Share an interesting blog post or article. Ask for feedback on your products or services.

Make your calls-to-action clear so followers will know just what you want them to do. It can be a simple statement like “share your thoughts below” or “tell me your opinion.” This will open the door for more interaction with followers.

Find New Followers
It is ideal for the majority of your new fans and followers to come from people who are dedicated to your brand or content already. However, for the most part, we still have to work at getting new followers on social media – and that means being proactive.

There are several ways to do this. For instance, you can find other people involved in your industry and start following them on Twitter, plus any of their current followers. Many people will start following you back, which will increase your followers – especially those who will have an interest in your brand.

You can seek out people in a related niche on Facebook also and make initial contact with them through private messaging or posts on their wall.

Search Daily for Branded Terms
Each day, you should do a search for your company’s branded phrases. It is also a good idea to search for abbreviations and misspellings that could be your phrases as well.

These could pop up in unsolicited reviews, tweets, blog posts, Facebook posts or articles. Doing a search will show you both positive and negative things being said about your brand.

Do you have a social media routine that you follow? What are some of your habits for staying on top of your social marketing strategy?


Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, small business owners, Internet marketers, affiliate marketers, and coaches who desire to bring stunning Internet presence through social networking to their businesses. Get Dawn’s free report, Social Networking today and see how she can assist you with being social worldwide.

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