But if you’re like me, you probably wonder what on earth you have to gain by giving your content to other websites — for free! Personally, I always thought that spending all of my time working on content for my own site was the way to go.
Notice that I said “thought”– as in past tense. Now, I realize just how powerful guest blogging can be.
Sure, it takes time to create awesome guest posts, and that’s time you could be spending working on your own site. However, it’s time well-spent when you consider all of the great benefits that guest blogging can bring you, like:
If you guest blog properly, you’ll only spend time writing for blogs that are considered to be authorities in their niche — and, thus, get a lot of traffic. As a result, you’ll be able to get your name and your link out in front of all kinds of people that you probably never would have crossed paths with otherwise. All you need to do is wow them with a great guest post, and you can easily wind up with a whole new set of loyal readers and customers!
An SEO Boost
Speaking of links, the ones you get from guest blogging are good ones. That’s because you’re getting links from authoritative sites that are relevant to yours — which is exactly what Google is looking for!
No matter how great the content is on your own site, you’re not going to get the same high-quality links that you would from a guest post somewhere else.
Double the Promotion
Successful blog owners aren’t just great at writing; they’re also great at promoting. Whether it’s a Tweet, a Facebook mention, or an email to their subscribers, blog owners love telling people when they’ve added something new.
When you combine that with your own Tweeting, +1ing, and Facebooking, your guest post winds up getting way more promotional work than a post on your own site would ever be able to get!
A Way to Establish Your Expertise
By getting your guest posts published, you’re showing people that you’re worth listening to. After all, you must really know what you’re talking about if someone is willing to feature you on their website! That in and of itself creates a great first impression. Then, when people see a well-researched, well-written post, they’ll be totally impressed with your knowledge!
OK, so good guest posts don’t contain a hard sell — but that doesn’t mean you can’t use them as an advertising tool. The truth is, any time you can get your name, your link, and your expertise out in front of a targeted group of people, it’s a great way to advertise your business.
The only investment you have to put into guest blogging is the time it takes to research and write a great post (or the money it takes to pay a professional writer to do that for you). It’s not like PPC ads where you have to pay for every single person that checks out your ad.
Plus, guest posts are around forever. Yours will always be indexed by Google and will always be a part of the blog owner’s archives. People will be able to find and check out your guest post a week from now, a month from now, or a year from now — and it won’t cost you anything for them to do it. That’s a big difference from other advertising options, which will only generate results for as long as you’re willing to pay the bills!
When you look at everything guest blogging can do for you, the question isn’t, “Why should you give away your content?” Instead, the question is, “Why SHOULDN’T you give away your content?!”
Hope this article helps you in understanding why it’s important to guest blog. Your comments and experiences would be great to hear.
Manish Pandey is expert in SEO strategies and helps businesses, small and large to successfully
run an online business. He recently started guest blogging opportunity on his blog and welcomes you to submit your thought provoking articles.