There has always been an underlying conflict between the usability of a website and its SEO requirements. As you know, there are certain issues in SEO that interfere with a good user experience. One such issue is pagination.
What is Pagination?
Pagination is nothing but the process of segmenting links to content on multiple pages.
What are the Effects of Pagination on SEO?
You might be wondering how pagination can affect your SEO campaign. Well, as you segment the content into a series of pages, it reduces its overall strength and lowers its chances of achieving high ranks. Moreover, pagination makes it quite difficult for search engines to crawl and index a website. Most importantly, pagination is considered as a major threat to SEO because it causes massive duplicate content issues.
Ways to Handle SEO Pagination Issues
There are many ways to handle your SEO pagination issues. Let’s see what they are:
Using the rel=”next” and rel=”prev” HTML Markup Elements: Let’s assume you have a website or a blog that contains an article broken up across multiple pages. The most preferred solution to avoid SEO pagination issues is to implement rel=”prev” and rel=”next” tags on each page.
These tags will intimate to the search engines that the pages are in a series and are required to be grouped together. You can easily highlight the relationship on a series of related articles, product categories, multi-part forum threads, comment pages and more, with the help of these rel=”prev” and rel=”next” tags.
Usually, the page title and the meta description of the paginated pages resemble the main page. This is where most people go wrong. They don’t care about having a unique title and description for a paginated page. Ultimately, this leads to the rise of content duplication issues. To avoid these problems, you have to keep the title and description of the page unique.
Having a View-All Page: A view-all page is something that contains all the information of the page series on a single document. Suppose you are paginating a list of products, the view-all page will have all your products on a single page rather than segmenting the products to multiple pages. It is the most accurate way to gauge your relevancy and accuracy against the search query. If you are keen to avoid duplicate content issues and to pass indexing properties from the page series to the view-all page, you are required to use rel=canonical tag.
As you can see, there are several ways to handle SEO pagination issues and the best approach is generally a combination of all of the above. By fixing your pagination issues, you can find a massive increase in long-tail penetration and associated traffic to your website. Take the help of SEO professionals who have years of experience and high success rates, to give you the best SEO/website optimization services.
Brian Taylor is the VP, business development at Forix SEO in Portland, OR. Forix offers affordable and ethical SEO services in Portland helping small businesses with their Internet marketing needs.