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We all know the obvious strengths of YouTube, but there are some less obvious ways to use it for your marketing opportunities.

YouTube is an excellent source of traffic. While most marketers focus on trying to create killer videos that will go viral, that’s not all there is to it. In addition to producing videos that are helpful, interesting and entertaining, there are some other things you need to do to increase your subscribers.

Network and Socialize

Many people don’t realize YouTube is actually a social media site, just like MySpace, Facebook or Twitter. It’s not just a place to watch videos. As a result, many people think all they have to do is slap up a few videos and wait for people to find them through searches. What you have to do is network a little.

Networking on YouTube is incredibly easy. Just find a channel that you like, preferably related to your niche, and become a subscriber. Sometimes that’s enough to make them check out your channel to see what you’ve got.

Sometimes they’ll subscribe automatically when they receive your subscription.

Just like all social media sites, your YouTube networking will work best if you’re real about it. That’s why I recommend choosing channels that are related to your niche and/or actually interesting to you. It’s not so important that the niche is the same, but I wouldn’t just randomly subscribe to anybody’s channel.

Network with the goal of making friends. Comment on other folks’ videos or send them messages telling them you enjoyed them. You don’t have to push it, saying something like, ‘I like your video… check out mine!’ If they’re using YouTube for networking, they’ll naturally check yours out to see what you’re offering. If you want to tell them about your videos, be subtle about it.

Keep Pumping out Videos

Another way to get subscribers is to continue making high-quality videos. The whole point of subscribing is to see the new videos being posted. If you’re not producing any, there’s no point.

Get into a regular schedule of creating and publishing videos. For example, make one a week. Decide how much time you’d like to spend on it and stick to that schedule. Most folks, once they get over the initial awkwardness of talking to their computer, find making videos is fun. But if it’s a total drag or it takes you too long, you can also outsource it.

Whenever you post a new video, be sure to promote it. Update your Facebook fans, Twitter followers and LinkedIn connections and embed it on your site. You might also want to put your videos on video directory sites where even more people can see them.

Give the People What They Want

Put yourself in your subscribers’ shoes. What would they like to see? Read the comments and any messages you get carefully. If you pay attention, they’ll tell you exactly what they want. Identify their problems, pain and questions, and make videos solving them. If you do this, you’ll never have to think up your own ideas.

By staying consistent, offering helpful information, and making some friends on YouTube, you’ll see your number of subscribers booming. And once it starts, it has a kind of snowball effect because your subscribers tell their friends about your channel.


Toby Russell, Internet marketer, publisher and property investor offers tried and tested methods to help you succeed online.” Top Internet Marketer Reveals His Secrets” — FREE MP3 Download plus my popular FREE step-by-step 94 page Special Report. Available at => http://www.startinternetmarketingonline.com

2 Responses to “How To Get Subscribers To Your YouTube Channel

    I’ve actually be trying to expand my SEO campaign and get on YouTube. However it’s been really hard for me to get many subscribers but I’m still working on it. Hopefully these tips will help.

    January 16, 2013

    2013 is the year of the video from what I’ve been reading, and we’re working on adding as much valuable video content as we can to our channel. Thank you so much for these valuable tips.

    January 23, 2013

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