One of the first things new marketers learn is the importance of keywords. These are the words by which your customers find you when they explore the search engines in hopes of getting the relevant results. Keywords are such a critical component to being found online that e-commerce expert Gerry McGovern, in his book ‘Killer [...]

Many online content providers overlook how important it is to ensure keyword phrases being used throughout an article are pertinent to the story’s content. Amateur writers often focus their attention on getting the needed keyword density into the story without concern for overall readability. There is a fine art to working good quality keyword phrases [...]

Long-tail keywords are often overlooked when creating a SEO campaign. Companies often overlook the importance of long-tail keywords because they can be difficult to integrate into articles and web content, however, when used properly they can increase a site’s SEO more than a site stuffed with numerous short, targeted keywords. What is a Long-Tail Keyword? [...]

Being able to find your website easily is important if you want those cash registers ringing. That means you should possess the right keywords placed at the most strategic parts of your page so that search engines can index your site properly and rank it high enough for customers to spot easily. Whether it be [...]