It is a special treat to have one of your free reprint articles chosen to appear in an ezine (an e-mail newsletter). Your article is sent directly to the inbox of however many people are subscribed to the ezine. That means perhaps tens of thousands of people will be looking at your article in a matter of days and, potentially, clicking the link in your resource box.
It’s a huge opportunity, so take your quality standards up a notch and write content that ezine editors will be attracted to.
Ezine editors will often have different (more strict) criteria for publication than website owners. They bear the responsibility of trying to please their list subscribers and, if they don’t, then they run the risk of having them unsubscribe. Since ezine editors only include one or two articles per publication, they are really scrutinizing articles to see which ones live up to their requirements.
How can you write and submit articles that will be attractive to ezine publishers? Here are seven tips for you:
1 — Keep your word count between 600 and 800 words.
Ezine editors are looking for quality content that has some meat to it. They also usually work with word count limits, so writing an excessively long or short article makes it less likely yours will be chosen.
2 — Write articles that teach the reader something practical, rather than trying to sell to them through the article.
You’ve got strong competition when it comes to being published in an ezine. The number of articles in the newsletter are limited to just one or two each week and the ezine editor wants to be sure those articles are useful to his audience.
Resist any urge to use the article to draw attention to your business. Instead, use your article to teach the reader how to do something. Remember, your resource box will be included in the ezine. That’s the spot where you can try to draw attention to your website or business.
3 — Make a resource box that will work for you.
In an ezine, the resource box gets extra attention. Remember, your article may be the only piece of content the reader is seeing. If the article was helpful, then the reader will look to the resource box to see who wrote it and find out more about him or her.
Be sure to write a resource box that provides good information about you and your business and also inspires the reader to click the link going to your website. The extra time you take constructing your resource box will pay off with click-throughs down the road.
4 — Don’t write an article that is part of a series.
Those would be the sorts of articles that say “Part 2,” “Part 3” etc. in the title. When you indicate that your article is in some way dependent on or attached to other articles, it makes it less likely that an ezine editor will choose your article. If he were to use an article that had “Part 4” in the title, he knows his readers might be confused about where the other parts are. It also might result in fewer readers because they assume they won’t know what’s going on in “Part 4” because without having read the other parts.
5 — Write a title that grabs the reader’s attention and states what the article is about.
The title should give accurate information about what the article will talk about. If you cite five tips in your title, the article needs to contain five tips. Whatever the article is about, you need to indicate that in the title. Don’t be cryptic or cute by creating a mysterious title — that tactic usually does not work in getting a reader’s attention.
6 — Figure out what the people in your target audience need to learn, and then write content to satisfy those needs.
You can do this by simply asking questions of your customers or clients, or by making notes of the questions they ask you. What are they confused about? What do they need to learn how to do related to your niche? These are the types of topics that you should be covering in your articles.
You can also do basic keyword research to get this type of information. If you can see what your target readers are searching for in Google, then you can get a good idea of what they need.
7 — Check your article for grammar and spelling errors.
Since articles that appear in ezines are in the spotlight, you need to be extra careful that your article is free of any mistakes. It minimizes your chances of an ezine editor choosing one of your articles if there are embarrassing typos and grammatical errors.
Even if an ezine editor does not choose your article, every type of publisher appreciates helpful, quality content that reads beautifully.
These seven tips will help you to create a piece of content that is highly attractive to all types of publishers.
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot — and it’s all 100 percent free. Go to http://www.autoblogit.com for more information.