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Marketing Your Business On the Internet Need Not Cost a Cent
A lot of people think it costs a fortune to market online but, in reality, if you have the time to put in, you will find marketing your business on the Internet can be done cheaply. Many people with home business websites are looking for Internet marketing methods that are free or very low cost. Bear in mind that as long as you own a website you will spend the bulk of your time marketing it, so it makes sense to keep your overheads low. Before you start marketing your business on the Internet, the first and most important thing you need to do is choose the keywords for your website and optimize your site. Thid is known as on-site SEO. Just a word of caution first, if you are new to Internet marketing, I do not advise you to use pay per click advertising unless you learn about it first, otherwise you will find yourself spending a great deal of money with no return. Let's move on and look at four highly effective and free Internet marketing methods you can use. Remember that consistency is the key.
- this is still a highly effective way to build backlinks to your website. If you write your own articles and submit them yourself to the article directories it will not cost you a cent. If you aim to write and submit eight articles a month, you will see your backlinks increase and your rankings in the search engines rise for the keyword phrases you are targeting. Be sure to vary your anchor text to make it look natural to the search engines.
- You just need to join a few forums that are related to the niche of your website. Set up your signature to include a link to your website and add your website to your profile. Get involved in the conversations and make a meaningful contribution to the forum. Try to post three or four times daily in the forums you join.
- It is also free to get involved with the social media networks. Facebook is a great way to get free exposure for your website. You can create a Facebook page for your website which will be totally separate from your personal page.
- Find other blogs related to your niche and leave useful comments on the blogs. Many blogs will allow you to include a link to your website with your comment. Try to contribute to the blog post, rather than just saying "good post" or "great info" as this will give you a far greater chance of getting your comment approved. If you apply the above four methods of marketing your business on the Internet on a consistent basis you will start seeing results. Once you have mastered these methods, you can then branch out and start learning and incorporating others into your marketing mix. There is also plenty of free Internet marketing training available online from which you can benefit greatly.
Cynthia Minnaar is the owner of
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