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Search engine optimization was once just a tactic some webmasters used to make their webpages more popular within the search engines. Nowadays, it is a strategy everyone has to use if they want a good rank and be safe from Google’s Panda. The dividends are possibly greater than any advertising budget could provide, since a good ranking means steady traffic coming to your site. Read the following paragraphs for new SEO strategies to rank your site.

Make sure the HTML on your website is properly coded. Even if the actual pages load into a browser and look just fine on your computer, there are varying degrees of quality coding. Search engines look at website quality and do judge some webpages to be too amateurish or even garbage, and don’t bother to index these pages at all. Run your code through an online utility that cleans it up, or have a programmer look it over.

Make sure the right Meta tags are used on your site. Do not try to use these to latch onto trendy keywords that have nothing to do with your site. If you sell home baked cookies, your Meta tags need to be relevant to this. You cannot list the latest heartthrob actor or trending musician and expect to get search traffic from that. Search engines check for relevance.

Put links on your website to sites that are related to yours. Doing this helps search engines determine that your website has relevant information searchers can use. Even put links pointing to your competitor sites if they fit contextually. One link to them is not going to push them past you in the rankings. They are living and dying by their own search engine optimization efforts. However, when you can, get backlinks from the sites you link to.

Have a good sitemap set up for your webpage. Search engine spiders do not automatically find every page on the Internet when they go roaming for pages to index and rank. A sitemap has links to all your primary content, so a search engine spider can easily find your entire website and rank it.

Make sure you are doing some kind of social media marketing. Even if you are not finding that much success in this area, every post, tweet or status update containing a link to your site helps your SEO efforts. Search engines do count the total number of links, but they also look at recent and fresh links, so constant updates are required here.

Make sure that you update your content with regularity. Search engines consider fresh, current and relevant results to be of the most value to their users. If your page is static and has not been updated in a year or so, your other SEO efforts won’t do you much good.

A Few Search Engine Optimization Tips for Your Online Business

If you have an online business, you need to develop a good search engine optimization campaign to improve your presence on the internet. Do not limit your SEO campaign to your main website. You should also optimize your mobile website, social networking profiles, YouTube videos, message board, your articles featured on article directories, and your blog. Use the same keywords on all these pages and create optimized links from one page to the other. Keep track of which links are the most visited and make sure you integrate your latest content into your network of links. If you develop a good SEO campaign for all your pages, your YouTube page or your blog will rank in search results as well.

You have probably come across services offering to draw more traffic to your site for a fee. You should not spend money on these services unless you are sure the service will draw targeted traffic to your site. Read reviews of different services and go through the terms and conditions of the contract you enter into. Choose a service with a good reputation and give as many details as possible about your target audience. Keep in mind that you can develop a good SEO campaign without spending money on ads or banners.

You need to structure all your content intelligently through links. Your main site should be well-organized and easy to navigate. Create site-wide links to your most important pages. You can organize these links in a menu or draw attention to your main pages with a banner. Your old articles should be organized into an archive. If you have a blog, choose a blogging platform that will provide you with the tools you need to structure your content efficiently and integrate this content into your site thanks to well-optimized links.

You should keep track of your results so that you can keep on improving your SEO campaign. Use a traffic counter and look up certain keywords on search engines to see how your content is ranked. If you find that the link to your homepage placed on your Facebook profile gets a lot of clicks, you should place more links on this profile to draw traffic to some of your product pages. You might find that your site ranks higher for certain keywords, but that the competition is tougher for others. Stay up-to-date with what your competitors are doing with their SEO campaign and adapt yours so your site remains competitive.

Creating quality content is the most important thing for the success of your online business. If you are able to write quality articles or create excellent videos, people will share this content, which means more back-links to your site or blog. Visitors will come back to your site if they know they can find quality content or if they subscribe to your newsletter or social networking updates. The popularity of your site will directly influence your ranking in search results. No matter how good your other SEO techniques are, your site will not be successful if you do not create quality content.

The concept of search engine optimization is not optional if you are serious about having a popular website that gets visitors, traffic and hopefully business from search engines. The results are just too important to ignore. Fortunately, you can do some things about it on your own or make specific requests of a professional to help you. Those specific ideas were listed in this article, so you now know what to do!

Article by Anak Betawi.

12 Responses to “New SEO Strategies to Rank Your Site

    Relevant content is king to achieving SEO success. Some useful tips in this article. Thanks

    January 31, 2013

    Hi Anak,

    I agree with many points you have made, but I do question one and it’s open for debate.

    Yes it’s key to have your website optimised. Tools both free and paid can help even the junior webmaster offer Google a better chance of elevating your rankings.

    I fully agree that quality content, with industry relevance is the most influential. Fresh content allows for more keywords to be visible in Google and grants the website an air of authority.

    Enter the debate. Through experience I have seen that placing a link to your website on every social media message can cause trouble with the social media site themselves, dependant on their strategy and their view of spam. I would suggest a less liberal approach.

    We all know that good intentions can be viewed negatively by search engines and the same goes for social media sites. I believe that the saying ‘less is more’ very much applies to this form of linking strategy.

    January 31, 2013

    Great Article, Totally agree with unique content and have been advising this to my clients for some time now.

    I believe that businesses should also make sure that the keyword phrases that they wish to be found under should be researched to ensure that they are relevant to their business needs. As I feel that this can be overlooked by both us and the client.

    example would be a band that wanted more bookings but when we asked them what sort of business they wanted they replied with weddings but it was only mentioned twice on there website. simple things can make a huge difference

    January 31, 2013

    Great tips! I really like the point you made about using the same keywords in all of your internet properties (website, youtube, social networks, etc…)

    One thing that I’d like to point out though is that I’m sure many SEO clients would not appreciate you linking to their competitors so it might be prudent to get their approval before deciding to do this. :)

    January 31, 2013

    Hi Anak,

    Whew! That was somewhat a long ready. So far, I could agree with some of your major points Anak especially with what Dean Adams pointed out as content. But how does one define a ‘quality content’? You see, everyday google and other search engines become more and more complicated. Surely, they just don’t base it on originality, pictures and videos..? I mean, I know some people who use this technique but hardly ranking. To sum it up, no offense but I find this article shallow when it comes to the topic. Or maybe, you’re not telling us some of your secret techniques? After all, a gambit doesn’t always reveal his cards… Common now, tell me your secrets and I’ll tell you mine. :)

    Kind Regards,

    January 31, 2013

    Good tips and all are things i have done it but progress is very slow, so i have little bit unhappy

    February 1, 2013

    Simple but brilliant article with some great advice. And while there’ a lot that goes into on-page and off page SEO, esp in these times of Panda and Penguins, you said it with, “Do not limit your SEO campaign to your main website. You should also optimize your mobile website, social networking profiles, YouTube videos, message board, your articles featured on article directories, and your blog.” Thanks.

    February 1, 2013

    Good article, the world of SEO is getting tougher though

    February 1, 2013

    Good tips, very clear and each item raised has an effect but Google has over 200 variables that it assesses site roank on and finding the key is difficult.

    February 2, 2013

    I was taught to build websites exactly to the above formula and avoided ‘spooky’ design tactics trying to capture SEO and I have had great success with my clients websites being found in a matter of days on most sites. But lately the websites I have put online have not been found for weeks even if you search for the exact website domain. So there MUST be something more that HAS changed. And I am still searching for what that is!

    February 2, 2013

    i have keen interest in how to use meta tags, in my point of view you just check top sites meta tags & description, change it with little bit formatting & then use on your sites,
    it will good

    February 4, 2013

    Hello Anak

    I agree with you Anak in about all the point that you have explained here. The first strategy should be to work onpage activity accordingly to Search engine then do the quality off page work means do the relevant thing, Avoid black hat techniques, Leave comments on related blogs or do guest blog posting. Go for quality don’t go for quantity.

    February 13, 2013

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