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Since the introduction of online marketing, promotion on the World Wide Web has become very popular. Online advertising is the fastest growing advertising medium in history. In fact, we can no longer imagine life without online advertising. Many organizations and companies have taken advantage of this as evidenced by the ads gracing many of the web pages you visit. Consumers can go to any search engine, type in the keyword they’re looking to be provided with a huge list of results.

It has become possible for any company to have an individualized web page on which to advertise, directly interact with customers and provide details about their services and products. Frequent updates, offers and discounts can be copied and pasted on site to snare visitor interest.

Because it is simple to reach any kind of audience with any kind of products or services, the possibility of neglect is always there. Based on this, online promotion is categorized into two kinds of marketing: lawful Internet marketing and unlawful Internet marketing.

Legal Internet marketing includes online advertising directories, e-mail promotion, and desktop promotion. Illegal promotion is more commonly known as bombarding. This is usually done by changing program configurations with the help of exterior programs causing pop-ups windows to be sent to a particular network or computer. The exterior programs are known as spyware or malware. Some of these are really harmful, the most famous being Trojan viruses, which are hard to uninstall or remove from your PC.

As technology improves, so to do the effects used to make marketing more interesting. Stunning colors, good web page structure and lots of creativity combined with Adobe Flash is the usual formula to style ads these days. Depending on the technological innovation being used, ads can be categorized into various groups:

• Banner ads are animated graphics shown on the web page usually created in HTML or Eudora. There is a wide range of ad types and sizes.
• Trick banner ad campaigns are banner ad campaigns that have extra discussion boxes and control buttons and are shown as an alert or error message.
• A pop-up is an ad shown in a new screen that covers up the web page Internet users were perusing. Pop-under marketing rises in another screen under the effective web page and can be seen after the present screen is either closed or reduced.
• Interstitial ads are those that are shown before being guided over to the desired web page.
• Wallpaper ads form the background of the web page.
• The ads that flow on the screen are known as sailing ads.
• Polite ads download on a low pace without disturbing the normal performing of the web page.
• An ad that grows larger and changes the material of the site being shown is known as growing ad.
• Advertisements that are shown in videos clip on a web page are known as videos clip ads.
There are many ways by which promotion spots can be purchased online such as CPM, CPV, CPC, CPA, CPL and CPO.
• CPM or price per mil indicates that the marketer is intended to pay for a particular variety of individuals to whom the marketing will be exposed.
• CPV or cost per view indicates that the marketer is intended to pay for the individuals to whom the marketing was delivered.
• CPC or cost per cost indicates paying for the variety of clicks on the ad by the visitor. Although the ad is on the web page, the amount is compensated only after the visitor clicks the ad URL.
• CPA or cost per action indicates the marketing creator bares all the charges of marketing, but is only compensated if the visitor clicks the ad and purchases an item or signs-up for an offer.
• CPL or cost per lead is similar to CPA, only the visitor doesn’t have to buy anything; he or she can apply to get regular updates and unique deals.
• CPO or cost per order is where the marketer pays every time the transaction is placed.


Prince S. Eric John is a web directory editor, a keen blogger, an author and a platinum marketing top-trainer committed to teaching people real online and offline marketing strategies that drives traffic and generates sales. He has a passion for the outdoors and Internet marketing and loves social media.

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