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Leveraging your brand advocates, harnesses and focuses the power of word-of-mouth for your personal brand.

What is Word-Of-Mouth Marketing?

It is when someone is so excited about you, your product or service, they recommend you to their friends as a result of their personal experience.

Current social media platforms like Facebook and Twitter are modern day versions of word-of-mouth communication systems.

Why Does Word Of Mouth Marketing Work So Well?

There are many different reasons why it works so well, but here are three of the most common and why you need to consider maximizing your ability to make full use of them:

Credibility – Instantly you borrow the other person’s credibility when he or she is speaking about you to his or her circle of influence. People who know, like and trust that person automatically project a portion of that trust on you when you are endorsed, even by way of introduction, by their friend/contact.

No Automatic Resistance Barriers- When people hear or see a claim generated by the source of the claim they are naturally skeptical and their guard or defenses automatically go up. This is not the case when they hear about something from a friend or someone who they know and trust.

Viral Marketing Potential
– Your contacts and brand advocates will be far more likely to spread the word among their family, friends and associates especially when you have an exciting, funny or very creative idea to share with them.

Personal Benefits of Focused Word-of-Mouth:

• It helps you build a stronger bond between you and your contacts.
• You can create a positive impression among contacts.
• It makes you memorable.

Be Sure to Thank Your Advocates

Show you value them by going the extra mile in helping them achieve their goals. The key is to be proactive, give them more than what they expected with no expectation of anything in return.

Take a sincere interest in their projects, goals or other positive things such as community events and other projects they are working on or are involved in.

This is a very good and very effective relationship-building step. To be most effective, you must take a genuine interest in what the other person has to share with you and not be simply focused on your own agenda.


Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz. She facilitates online visibility services and word-of-mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.

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