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When you market your website online, you’ll notice a lot of writing is involved. The saying “content is king” on the Internet is accurate – to market your website, you’ll often use the written word to attract people’s attention.

One of the most popular marketing tools is submitting free reprint articles. You write articles on the general topic of your website and then you submit the articles to online publishers, along with a resource box that contains some information about yourself and a link back to your website.

Another popular, but very different, marketing tool is a blog. With a blog, you regularly publish content (posts) on your own site.

If you’re writing articles for article marketing and also writing blog posts, there is a way to make the two activities work together, cutting your writing almost in half. The trick is to first publish a blog post on your blog, wait long enough for it to be indexed by search engines, then re-write the blog post to be submitted as a free reprint article.

The following are answers for some common questions on this topic:

1. Can a blog post be used verbatim as an article?

It is not advisable to take content from your own website to submit as a free reprint article. Ideally, the content on your own site would not be found elsewhere. That helps make your site more valuable to search engines.

To maintain the uniqueness of the content on your site, you can simply re-write the content before submitting it as an article.

2. Should you write the blog post first or the article?

Publishing on your own site first allows your site to receive “credit” for the original content. It’s just another safeguard to be sure your site is valued as highly as possible. After posting the content on your site, wait until search engines index the content before re-writing it and submitting it as a free reprint article.

3. What kinds of blog posts would make good articles?

The types of articles that are popular for article marketing are:

* Articles that contain a step-by-step tutorial on how to do something.

* Articles that teach the reader about a topic related to your niche.

* Articles that contain numbered lists, bullet points and sub-headings to make it easier to read.

4. How long should my blog post and my article be?

You can make your blog post as long as you like. You’re the publisher – what you say goes.

However, if you plan to make your blog posts do double duty, keep in mind, online publishers have word count requirements. Some accept articles with word counts as low as 400 and as high as 1,500. An ideal range to shoot for is 600 to 800 words.

5 . Can I use a blog post or article for anything else in my online marketing campaign?

Certainly, and the list is long:

* You can turn your article into a podcast. Either you can read the article yourself or you can hire a professional actor to read the content. People can subscribe to the RSS feed for your podcast, and you can market your feed on your website.

* You can then create a video based on your article, using the podcast as the audio. The video can be similar to a PowerPoint presentation with key points highlighted and perhaps some images to help illustrate your points. Upload your video to YouTube, and publicize your YouTube channel on your website. You can also publicize your YouTube videos through the resource box of your articles, or on your Facebook page or Twitter account.

* You can turn your articles into an e-book that you either sell on your site or use as an incentive to encourage people to sign up to your newsletter list.

* You can use your article or blog content as the basis for a Squidoo lens or Hub page.

The key to getting the most bang for your article-marketing buck is to use your content in multiple ways for different types of marketing. That makes it so you create more doors through which your readers can find you, but you’re also keeping your writing to a minimum.

Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it is all 100 percent free. Go to for more information.

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