Comments on: Seven Top Offline Marketing Tips to Increase Online Traffic

By: Oliver Ewbank

Oliver Ewbank — Wed, 27 Feb 2013 16:59:45 +0000

Great post. I love the way offline and online can work together. Another good way to blend the two is to speak at industry events and then offer exclusive freebies via your website at the end.

By: Marketingquery

Marketingquery — Tue, 26 Feb 2013 19:26:55 +0000

Hi Ian,
I certainly agree with you in the use of some offline marketing to bring traffic to your site. However, I thinks it is more directed to raise brand awareness. You can give your site more authority from the moment that your target audience is typing your brand name is search engines, instead of keywords relating to your business. This I assume will have a knock on effect on the keywords you rank for, as all that offline advertising bringing traffic to your site will increase your visibility in search Engines.
Great Post!

By: Brendan

Brendan — Tue, 26 Feb 2013 18:28:42 +0000

I definitely think the direct response offline marketing can benefit online marketers. Even SEO can get a boost, as search engines like busy websites with lots of positive user interaction. Good copywriting skills can also be developed through working on direct mail campaigns. And a good copywriter can keep visitors on their site for longer – again, good for SEO….