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Facebook has made a lot of changes to EdgeRank over the last few months. Many marketers say those changes have led to lower-than-average reach with their posted content. This leaves a lot of businesses feeling like Facebook is taking away from the value of the audience they’ve created. In reality, those changes have improved news [...]

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We all are aware of the term social media, but we may not know the power behind it. About two years ago, I was not even aware about the uses of social media for business and now I am making the best use of social media for my campaign marketing. The following are the top [...]

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Social media platforms have broken through the barriers and created a perfect way for starting or established companies to reach the masses. It removes the boring feel of general text ads and offers interactive possibilities that will entertain the audience. Learn how to use social media marketing to benefit your company with the following tips: [...]

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Facebook recently updated its ‘Nearby’ tool, which users can access through their mobile apps. The app now allows users to find nearby businesses based on information from their Facebook friends. This can be from recommendations or likes, ratings for businesses or check-ins. People who are looking for a local business can use the Nearby tool [...]

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It’s an unfortunate truth that there are many people out there who use social media as their personal place to vent about their issues with a company’s services and products. They see the Internet as their own sounding board and often use the platform as a way to launch a full-fledged attack on a company. [...]

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Social networks have become an increasingly powerful marketing tool for businesses both big and small. Some have certain applications and benefits, targeting visuals, info-bites and customer service benefits. However, LinkedIn has a more focused benefit: networking with your audience. While you can network on any social network, LinkedIn is designed specifically to help businesses network [...]

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You are probably aware Twitter is not just for fun in messages. It’s a powerful tool for business and the more followers you have, the better your chances your business will grow and keep growing. Building and revisiting relationships on Twitter Just like any other social media channel, Twitter can be used effectively to produce [...]

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When your business is holding an event, it usually is for one purpose — to attract customers. One of the great free ways to market your event is on Facebook. Using Facebook to set up and notify people about your upcoming event can generate leads and increase sales. However, there are some details that are [...]

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We all know the obvious strengths of YouTube, but there are some less obvious ways to use it for your marketing opportunities. YouTube is an excellent source of traffic. While most marketers focus on trying to create killer videos that will go viral, that’s not all there is to it. In addition to producing videos [...]

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Social media has become an integral part any modern brand’s online presence. It is a valuable resource and tool that allows companies to connect with their fans and consumers while also acting as a publication platform for all sorts of branded content. The benefits of connecting with consumers are obvious: building relationships and trust in [...]

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