There is no place like home when it comes to online marketing. Local search engine optimization (SEO) can help you create a marketing plan to gain the attention of people in your community. From there, your company can expand into new markets.
Why Is Local Marketing Important?
The majority of consumers want local goods and services from local businesses. For example, if you were a roofer in Buffalo, NY, you would market yourself locally. Customers in Buffalo looking for a good roofer would naturally search locally first. This natural instinct can be exploited to enlarge your circle of clients.
Achieve High Ranking
Marketing online is all about your business ranking well in search engine results. Use of local keywords will result in a high ranking because being specific will mean less competition. Take advantage of the lack of competition to become a large fish in a small pond. Those who search online for the service you provide, have fewer options if they wish to buy locally. Using local SEO will give you a leg up online and increase the likelihood of local customers contacting you.
People Take Pride In Their Community
Most customers want to support their local economy as much as possible. For example, many customers would prefer to buy their lumber from a local company rather than a chain retailer.
Another example: if, after moving away from your hometown, you have a craving for cheese that a local store sold, you may be able to find the company that made that cheese by searching for them using local keywords.
Without use of local keywords, you may not get the ranking you need to be seen by those who are fiercely loyal to a brand.
Pay Less For Advertisements
Websites will charge a premium for ads that attract a lot of clicks. If you are a small business owner, you can lower your marketing costs by using local keywords. The key here is to market to your niche in a compelling and powerful way to encourage potential customers to click on your ad or search for you online.
Connect With Customers
SEO is also about using social media. Social media is all about connecting with customers.
There is no better way to build your business than to connect with your customers in a personal and meaningful way. Sending out status updates on your product or service allows your company to build relationships with people who want what you are producing.
A portion of your entourage may have started following you because of the local topics on your Twitter feed or Facebook account. However, they may become paying customers after seeing what you have to offer. Whatever attracts more eyeballs to your message is going to be a win for you.
Online marketing is an important and necessary part of a successful business. It allows you to connect with customers, rank higher in search results and to build up a higher following on social media. All of these are positives that will lead to more customers and more sales for your small business.
Article by Greg Newell. 50Bubbles Marketing offers more than just local SEO services. It delivers full Internet management services to clients needing to outsource their website and local Internet marketing requirements. With fully integrated content management services including web optimization, blogging and social media, 50Bubbles clients dominate the search engine and MAPS listings for their local markets. See more at http://www.50bubbles.com