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There really is no such thing as free. No matter what you do, you will always end up paying in one way or another. When it comes to social media’s importance, it must be regarded seriously.

In the United States, more and more business owners have come to understand how important social media is for business. They also realize that without it, their business will undoubtedly suffer (or at least, not achieve the kind of success they would achieve if social media is involved). If you happen to have business connections in places other than just the United States, your interactions will probably be different than if you only interact with people in America.

The art of communication

The first thing that has to be in order when it comes to successful social media marketing interactions is communication. If you can’t communicate clearly and the person on the other end can’t do the same, you won’t be able to accomplish anything together. The same can definitely be said for sharing information and teaching other people what you know. There are many different approaches you can take when it comes to using social media for your business. It is critical you not only understand how to leverage it to its fullest potential, you must also be able to effectively weed out information that is not valuable to you and your business and to concentrate on the gems that will truly make a positive difference in your business going forward. It is essential you think about how much social media can help your business. It has widespread potential in the marketing arena and your business will be brought to the next level based on what you are able to accomplish through social media marketing. Of course, you also need to learn to be selective at the same time. As important and valuable as information can be for you, too much information can work in the other direction when it comes to your business as well.

You need to get involved

When it comes to social media marketing, you might have a successful business if you don’t get involved with social media; however, your chances of greater success increase if you embrace social media marketing. First and foremost, it is critical you listen to what your clients want and need. Hanging out with them (online and in person) and interacting with them on a regular basis is the key to building a solid relationship that will be mutually beneficial for many years to come. Using social media to grow your business will make a tremendous difference. You can’t be the dinosaur who refuses to get involved online if everyone else is doing it. Whether you like it or not, social media marketing will help your business in many different areas, even those areas that are notoriously problematic and sensitive (such as customer service).

There are many different principles that you should follow when it comes to social media marketing. With that being said, there are also some basic principles that are lacking and that should be reinstated as soon as possible.

• Listen to your clients: Without your clients, you wouldn’t have a business at all. Make sure you meet their needs before you do anything else.

• Work intelligently: It is critical you work as efficiently and as neatly as possible. Along with that, be aware of the tools available to you.

• Always give great customer service: The better your customer service is, the more successful your business will be. Always communicate clearly and be transparent. Your clients will appreciate your honesty and they will find you much more credible and trustworthy if you show them you have integrity.

There is no free lunch

Chances are very good you don’t spend a great deal of money on working your social media channels. However, you do make an investment and you do it on a very regular basis. You make an investment of time and effort and you expect a return on your investment (ROI), which is only fair. The harder you work, especially if you work social media the right way, the greater your ROI will be.


Michael Cohn is the founder and chief technology officer (CTO) of CompuKol Communications. He has more than 25 years of experience in IT and web technologies. We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let’s have coffee.

One Response to “The Misleading Perception of Social Media Marketing

    Social Media is a powerful tool to promote business, interact with clients, increase their loyalty and build new clients. It is necessary for businesses to step and be active to stay ahead with the competition.

    February 11, 2013

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