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The Top 5 Content Marketing Mistakes To Avoid
It goes without saying, if you want to be successful online, you need to master the art of developing quality content on your site, blog, e-mail and articles. If you are simply publishing content hoping the sales will come flying in, I'm afraid to say that just ain't going to happen. Sorry folks. You need a solid plan and approach to reap the rewards of your hard work. In my experience over the years, I have dropped into many pitfalls that have sucked the time, effort and motivation out of my plans. I was OK at English in school and actually quite enjoy writing, but it takes time and inspiration. Therefore, I thought it would be useful for me to share the pitfalls that I and many other marketers have experienced so you don't have to suffer the same misery.
Mistake 1 — Missing Your Call To Action
We are normally passionate about the topics we cover and just hope someone will agree and buy stuff from us. However, if you don't tell your readers about your products and services, guess what, they are not going to know how to buy.
This sounds mad doesn't it? But you will be staggered how many times this happens. Each piece of content you produce must have a call to action. This can be as simple as a link to view one of your videos, e-mail for more information or ideally present an opportunity to get a freebie — a tactic I have found to be very popular.
Mistake 2 — Not Understanding Your Niche or Market
It is important to discover and understand what makes your audience tick because, let’s face it, how else can you create what they are looking for? There are a number of ways to do this. Consider keyword research via free tools like Google keyword tool. This will show you what people are actually searching for online in your niche. I have just jumped on and used "weight loss" as a keyword example which, as you would imagine, is very popular but it gives you sub keywords like "hcg diet" which has 550,000 searches a month and has low competition. Now I haven't got a clue what this diet is but, if you are in the weight loss industry, I reckon creating content and selling an eBook on this subject would be a good idea.
Mistake 3 — Creating All of Your Own Content
This is something that I have started doing recently. Even though I enjoy some aspects of writing, it can be very time consuming, Therefore having someone else do it makes some sense. Hiring a ghostwriter from sites like elance.com or oDesk.com, means he or she writes the content for you. Now before you ask I did compile this article myself, however, these sites are awesome. On Elance you post your job and wait for people to bid. You check out their profiles, look at previous work and comments from previous jobs and agree to a price you are comfortable with. How cool is that? Another option is using PLR (private label rights), content you can buy and then edit for your audience. I have used sites like theplrstore.com where you can buy a PLR book in your niche for as little as $0.99, then simply reword it. In fact, here's an idea, why don't you combine the two above and buy the PLR book and get someone on Elance to rewrite it for you. You could probably do this for around $50 and within two to three days.
Mistake 4 — Lack Of Relevance
I bet you have experienced this one yourself. You sign up to an e-mail list from someone that interests you on a particular subject, but then you get bombarded with daily e-mails on a totally different subject. There is nothing more frustrating for readers. If you do this, people will unsubscribe and you have wasted your time. The more relevant you can be the better your results will be in the long-term. Your readers will get to know, like and trust you and ultimately buy from you.
Mistake 5 — Quantity Over Quality
There is an argument that the more content you can get out there, the better the more chance of people finding you. However I have found that producing shorter quality content gets better long-term results because people who do connect with you are more likely to stay. Take time to do things well and make it visually appealing and people are also more likely to recommend you to others. This way, your business will grow on a viral basis. There are many pieces to the content puzzle and consumers are getting a lot more sophisticated and demanding. Therefore, if you can satisfy their hunger and give them exactly what they want you should have a customer for life.
Tim Horne is a family man based in the U.K. who is passionate about helping people make money online and find a way out of therat race. Come over and grab his free 22-page report at
on how to start out online.
This article courtesy of
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