Link building is a great tactic for increasing your website’s rankings in search. Adding links to popular or authoritative sites that point back to you is a great way to gain positive attention from Google and other search engines.
This can result in new visitors, increased Web authority, and higher search engine rankings. In addition to standard online marketing
There are hundreds of strategies for link building, but try these five tried-and-true methods for getting your website the attention and traffic it deserves.
The easiest way to build links to your site is to simply point links back to your site in your in-house blog posts. This can help direct your readers to related/archived posts and a wider-range of information about that particular topic. Not only does this bring archived articles to the forefront, it helps Google bots get a better idea of what your site is all about. Make sure the links look seamless and natural, not awkward and don’t add too many links per post.
Increase your authority by fostering relationships with other blogs and sites. Guest posting on authoritative sites that link back to your website also makes you look authoritative.
Offer to trade guest-posting privileges with other blogs to increase both your online profiles.
You can forge connections with other blogs by commenting on their posts. This is an easy way to create back links to your site. Leaving thoughtful or interesting comments can also invite new readers to your view your website or blog.
Set up online profiles at popular social media sites and keep them populated with links to your website as well as relevant or interesting content. And don’t forget to post links to your site on other pages within your personal social networks.
Posting your website’s profile in online directories can help new readers find you, but be picky about which directories you use. Some can come across as looking like spam.
• Be sure to post in your blog’s appropriate niche. A site about motorcycles does not belong in a home furnishings directory.
• Post in directories that have a high page rank and good reviews.
Link building is a great strategy for increasing your rank in search engines, gaining a wider audience of fans and increasing your authority on the Web. Creating back links successfully is an ongoing process that should be approached strategically. While there are hundreds of ways to create these, the five strategies outlined above, in conjunction with other SEO tactics, can greatly benefit your online presence.
This article was written by Megan Webb-Morgan, a content writer at ResourceNation.