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Link building is a great tactic for increasing your website’s rankings in search. Adding links to popular or authoritative sites that point back to you is a great way to gain positive attention from Google and other search engines.

This can result in new visitors, increased Web authority, and higher search engine rankings. In addition to standard online marketing practices, such as quality content, good web design and engagement, link building can be instrumental in making your website a success.

There are hundreds of strategies for link building, but try these five tried-and-true methods for getting your website the attention and traffic it deserves.

Internal Links
The easiest way to build links to your site is to simply point links back to your site in your in-house blog posts. This can help direct your readers to related/archived posts and a wider-range of information about that particular topic. Not only does this bring archived articles to the forefront, it helps Google bots get a better idea of what your site is all about. Make sure the links look seamless and natural, not awkward and don’t add too many links per post.

Guest Blogging
Increase your authority by fostering relationships with other blogs and sites. Guest posting on authoritative sites that link back to your website also makes you look authoritative.

Offer to trade guest-posting privileges with other blogs to increase both your online profiles.

Comments
You can forge connections with other blogs by commenting on their posts. This is an easy way to create back links to your site. Leaving thoughtful or interesting comments can also invite new readers to your view your website or blog.

Social Media
Set up online profiles at popular social media sites and keep them populated with links to your website as well as relevant or interesting content. And don’t forget to post links to your site on other pages within your personal social networks.

Directories
Posting your website’s profile in online directories can help new readers find you, but be picky about which directories you use. Some can come across as looking like spam.

• Be sure to post in your blog’s appropriate niche. A site about motorcycles does not belong in a home furnishings directory.
• Post in directories that have a high page rank and good reviews.

Link building is a great strategy for increasing your rank in search engines, gaining a wider audience of fans and increasing your authority on the Web. Creating back links successfully is an ongoing process that should be approached strategically. While there are hundreds of ways to create these, the five strategies outlined above, in conjunction with other SEO tactics, can greatly benefit your online presence.


This article was written by Megan Webb-Morgan, a content writer at ResourceNation.

6 Responses to “Top 5 Link Building Strategies

    Good list and you nailed them!

    I use Comments as a foot in the door when trying to get a guest post opportunity.

    Well done and thanks for the share.

    November 1, 2012

    Christopher, thanks for the compliments. SEO is critical, and getting your foot in the door with something like commenting is definitely the way to go. Thanks for checking it out!

    November 1, 2012

    It may be important to note that some links help for direct traffic, while others help for actual SEO benefits. And, a handful of links actually provide both benefits.

    November 2, 2012

    For guest posting, how many posts per week or per month are enough to avoid excessive link building?

    November 3, 2012

    very nice post, i will try to use these strategies and get some back links.

    November 4, 2012

    Can you suggest me some good guest posting websites for travel where I can place atleast 2 or 1 links? I placed my keywords in sub pages pointing to the home page but after some time my rankings vanished for that keyword. Then I read some articles many webmaster’s recommending breadcumbs will be a great option. Whats your view on it?

    November 5, 2012

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