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Techniques for improving SEO are constantly changing with search engines regularly refining how they understand and rank websites. So here are some tips on how to give search engines a greater understanding of your website and the keyword phrases you are targeting.

The homepage is often ‘the gateway’ to the rest of your website – if your homepage does not give search engines clear and informed access into the rest of the website, this can hinder your efforts to improve SEO. Therefore, make sure your most important pages are easily recognizable and accessible from your homepage. Your home page is the most important page of your website.

Ensure Your Web Pages Load Quickly

Search engines (particularly Google) use site speed in web search ranking. After all, who wants to click onto a website from search engines which takes far too long to load?! There are various techniques which can be applied to improve page load throughout your website. Some of these include; keeping image file size to a minimum, avoiding too many animated elements on your pages, and consider using YouTube or Vimeo to host and handle the load required for any videos on your websites.

Sitemap Page

This is a page that exists to provide search engines (and your website visitors) with an overview of your website and how all the pages are linked together.

Blog

A blog (or advice section) on your website is a great way to grow your website and provide search engines with new information related to the keyword phrases you are targeting. There are many ways in which a blog or advice section can benefit SEO.

Clearly Defined Headings and Introductions

Throughout your website, ensure that each page has a clearly defined heading and (ideally) an opening paragraph. Within the code of your pages, these headings should be placed within what’s called the HTML header tags.

Link Related Content/Pages

Throughout your website, you are likely to have certain pages which are different yet closely related to one another. It is therefore important that these pages are appropriately linked to one another. In doing so, you provide search engines with a better overall understanding of your website (similar to the purpose of a Sitemap page).

Be Cautious With Link Exchanges

Search engines are far more clever than what they were years ago and are likely to penalize your website if you link with suspicious websites, or websites lacking in quality. Therefore, only link to another website if there is a genuine reason for it, and provided the website appears to be genuine and of good quality.

Make Sure You Have Content for the Keyword Phrases You Want to Target

There is no use in hoping for, or attempting to gain, strong search engine positions for keyword phrases which are not related to any of the content on your website. If you want to rank highly for a particular keyword phrase, there are a number of steps and processes (both initially and ongoing) which you’ll need to implement; however, to have any chance at all, you must have at least one page on your website which provides content specifically related to that keyword phrase.

Utilize Social Media Networks

Getting your business established on relevant social media networks (Facebook, Twitter, LinkedIn, etc.) is a great way to engage with potential customers/clients, and to naturally build incoming links to your website. When considering social media as a technique for improving SEO, it’s important that you first take into consideration which social networks are relevant for your business, and which would most effectively allow you to reach your target market. The great benefit of social media for SEO is that once you are providing fresh, engaging and informative content to your subscribers, they are likely to share your website content with others.

These are just some of the many key techniques to consider for improving the SEO of your website. These techniques evolve and adapt regularly, so it’s important to stay on top of knowing what techniques are worthwhile and how they should be implemented. In addition to these techniques, it’s important to remember that SEO is not just about getting traffic to your website, but also about analyzing the response to your website once it’s there. Your SEO strategy should be focused towards converting visits into sales, in addition to getting your website onto Page 1 of search engines for your most relevant keyword phrases.


This article was written by Christian Goodrich, who is the head of front-end development and SEO at SOZO. Established in 2000, SOZO is a leading web design company in Cheltenham; specializing in web design, branding and online marketing.

15 Responses to “Top Techniques for Improving SEO

    Very good tips, most of them i do but there are some that maybe i should be doing so i will have a look into that and see what i can do, thanks for sharing

    August 2, 2012

    Hi Phil, thanks for reading and for the feedback. There are so many bases to cover with SEO these days – SEO is a lot tougher than what it used to be. Try and cover as many of the bases as possible, and you should be on the right track. Let me know if you have any other questions.

    August 2, 2012

    You are quite right to say that techniques to improve seo are changing rapidly. Really i did not take care about the fact that trying to get the funnier and the most attractive home page you may lose speed to load your website and i think that’s a important fact.
    Thanks

    August 2, 2012

    Indeed, it’s easy to forget about page speed. Some of the most visually stunning websites can be let down (and ultimately fail in what are they are aiming to achieve) as a result of poor load speed. I’m glad search engines now take this into account. Particularly with the increase in mobile browsing, 3G, etc. page speed is more important than ever.

    August 2, 2012

    Thank you very much for the interesting post. There is many more ways to improve our rankings. Like link strategies. Best regards,
    Teodor

    August 2, 2012

    This is still good information, especially since SEO is changing on an almost daily basis. I know a number of folks that went the “link farm” route, only to find their sites are now either poorly ranked or missing from searches altogether, so definitely stay away from them!

    August 2, 2012

    I agree with your nice posting. I just want to add that there is one technique for improving seo most wanted right now. Your site must easily and friendly by mobile browsing. To day people like browsing by mobile…
    Thank you

    August 2, 2012

    I agree that it’s important your website caters for mobile and tablet devices, however I’m not aware that this has a direct influence on SEO.

    August 3, 2012

    This post is really helpful. But due to penguin updates some of the points of this Article is obsolete such as “Link Exchanges”, “Keyword Phrasing”. But social media marketing is essential for a business nowadays.

    August 3, 2012

    Blogging is a way to share your local business content daily,
    weekly, or on whatever schedule you choose. With these tips,
    you’ll better understand what it is visitors expect when visiting
    your blog as well as some tips on what to do to i. your seo website

    August 8, 2012

    I wouldn’t say the Penguin update makes my comments on “Link Exchanges” or “Keyword Phrasing” obsolete, quite the opposite. “…only link to another website if there is a genuine reason for it” – I’d say this is relevant today more than ever. Same for advice on keyword phrasing and insertion – “There is no use in hoping for, or attempting to gain, strong search engine positions for keyword phrases which are not related to any of the content on your website.”

    August 9, 2012

    Hi Christian,

    I agree post penguin its been hard to get one way links to ensure rankings on top…. However I think one way link done in a proper way will not harm post Penguin attack

    August 9, 2012

    Hi Christian,

    To rank singles pages on the top like Facebook or twitter pages on top of the search which method can be use ? only social bookmarking and Directory submission ? Or anything else I should do ?

    Thanks

    August 10, 2012

    This is a great tips to increasing seo, i also love the idea of social media, as it will help make your site seen as popular to search engines

    August 12, 2012

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