Video is a content driving force that is taking internet marketing to the next visually creative level. Creating campaigns that promote businesses through video streaming or pre-recorded methods traditionally could get a bit expensive, but these days everyone has a camera cell phone with capabilities that allow it to capture motion video.
A couple of campaigns come to mind when I think of video – short commercials and snippet infomercials regarding a product, service, or solution. Brief demonstrations can be given on camera within a short period of time. The only hang up is anyone that wants to do this needs to ensure that the project’s final result looks and feels professional. This is where editing comes into play and making the grade with the presentation is the most important element.
Providing viewers with a unique visual experience through video media will always leave lasting results in the minds of audiences. Statistics and social media are both examples of how the crowds in the clouds tend to float to websites and content that have some type of video and visually interactive capabilities. The explosion of people using portable friendly video enabled equipment is everywhere. The demand for smaller and sleeker technology that captures individuals doing their daily routine or having a special moment continuously drive consumers to know what the latest video gadgets are, where to find them, and how they can benefit in uploading the content onto social media.
The truth is individuals gain in their own personal way by building their own personal brands online through video content distribution, but it is businesses that have the most to lose. Businesses that are behind the curve and do not have videos that are circulating around the internet promoting their website, business, product, or service do have time to catch up, but they need to produce a huge amount of meaningful video content. Those businesses that refuse to use the creative resources of video to grind out profitable campaigns for their brands will be left in the dark. Many non-profit organizations are also getting into the swing of things as they distribute video content to make audiences aware of their services, events, and just telling the story of what makes them who they are.
Not every business or organization wants to accept change, and they fail to see the benefits that change will bring to their respective organizations. As stated earlier, with a little bit of planning and utilization of the proper resources, video production can be inexpensive and time efficient, but in the real world real people tend to look at the overall project as being very time-consuming and expensive. The proof is in the pudding and consumers can’t get enough of their technology applications and programs that run right from cell phones and palm gadgets.
Videos and useful content not only drive potential customers to a business website or location, but they also enhance search engine optimization. Search engine optimization is commonly known as the feature that is used within web based content to drive an audience to a particular website or online resource. Understanding the components of how search engine optimization (SEO) works can be a little tricky, and getting a full understanding is often time-consuming. SEO can be embedded into video distribution methods by creating a list of key words that are associated with the specific video segment that will be uploaded to the internet. The common terms associated with enhancing SEO through content are the terms key words and tags.
Virtually all websites that allow for video content to be distributed on a website when the video is uploaded provide specific information on how videos can be optimized through their website. More and more websites provide users the tools to associate key or tag words separated by comma within the upload process for preparing videos for online distribution.
Posting completed video content on blogs or encouraging potential audiences to subscribe to specific RSS feeds are useful online resources that breed audiences. Having useful video content is a sure way to help businesses and organizations drive potential customers and interested people to these alternative media outlets which share information and keep people informed of current events from personal points of view.
Compulsive video taking individuals who post videos on blogs on a daily basis are often called VLOGGERS or video bloggers. This ingenious way of promoting a fact or cause on an individual basis works well with people, but not so much with businesses or organizations. The message that businesses and organizations may be looking to convey within this type of web environment often gets lost among the hundreds or thousands of other videos that can be seen on the same website.
Using the appropriate target marketing strategy with video content is very important. Video is an important media tool and it is also important for the business or organization to realize that their video must have a strategy with a direction that sets their idea and creation apart from the rest.
As publisher of The Digital Conglomerate Magazine Inc. & it’s marketing agency, CEO Garland L. McLaughlin also known as “The Consultingguy” has put together a winning combination of agency experience mixed with creative ventures. http://www.digitalconglomeratemagazine.com